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binchogrill.com

binchogrill.com
39/100
EcomScout

binchogrill.com receives an EcomScout Rating of B (39/100), ranking #46,493 out of 481,644 Shopify stores we track. This Grills & Outdoor Cooking Home & Garden store attracts 120.8K visits per year with estimated revenue of $9.4K - $20.6K/mo. It offers 32 products at an average price of $122.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.4K - $20.6K/mo
Est. Traffic/mo
10.1K
Products
32
Top Market
US (99%)
Top Channel
direct (6%)
Est. Ad Spend/mo
$1.7K

Store Intelligence Summary

Traffic breakdown: direct 6%, referral 4%.

Product pricing: Average price of $122 (range: $13 – $499). Positioned in the premium segment.

Ad spend: Estimated $1.7K/mo in paid search ($20.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (99%), CA (1%).

Best-selling product: 24" Stainless-Steel Skewer Rods/Bars for use with 24 inch grill (Pair, 2ea.) ($48). Other top sellers include Stainless Steel Grate 12" x 6" Heavy Gauge, Grill Covers, Premium Binchotan White Charcoal.

How is the EcomScout Rating calculated? The B grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Grills & Outdoor Cooking Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$182K/mo
Total Stores
5
Avg Revenue
$36K/mo
Top 10% Threshold
$164K/mo

Competition Breakdown

20%
60%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Grills & Outdoor Cooking market generates $0M/month across 5 stores
  • 20% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Grills & Outdoor Cooking stores earn $164K+/month
  • This store outperforms 78% of Grills & Outdoor Cooking competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
53.3%
Pages/Visit
2.4
Avg. Time on Site
1m 36s
Avg. Product Price
$122

Range: $13 - $499

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance33/100
Marketing Efficiency21/100

Traffic Sources

direct5.9%
referral4.4%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$21K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bbq65K$1.06$5.3K
charcoal52K$0.44$16
charcoal grillEasy21K$0.37$361
black stone grillEasy2K--
binchotan charcoalEasy1K$0.43$123

Top Countries

🇺🇸United States
99.4%
🇨🇦Canada
0.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About binchogrill.com

Is binchogrill.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, binchogrill.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is binchogrill.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for binchogrill.com. However, our EcomScout rating is B (39/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is binchogrill.com's EcomScout rating and what does it mean?

binchogrill.com has an EcomScout rating of B (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does binchogrill.com generate?

binchogrill.com receives approximately 120.8K visits per year with estimated monthly revenue of $9.4K - $20.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does binchogrill.com use?

App detection data for binchogrill.com is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Grills & Outdoor Cooking store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against binchogrill.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Grills & Outdoor Cooking store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

binchogrill.com Shopify store analysis • Grills & Outdoor CookingHome & Garden • Unlikely Dropshipper • Rating: B

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