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BJJ Fanatics

bjjfanatics.com
70/100
EcomScout

BJJ Fanatics receives an EcomScout Rating of S (70/100), ranking #894 out of 199,057 Shopify stores we track. This Courses Digital store attracts 10.8M visits per year with estimated revenue of $3.1M - $7.5M/mo. It offers 2.5K+ products at an average price of $129.

Store descriptionBJJ Fanatics (bjjfanatics.com) offers the world’s best Brazilian Jiu-Jitsu instructional videos from the biggest names in grappling. Learn BJJ online from legendary coaches & athletes such as John Danaher, Gordon Ryan, and Craig Jones. We also provide high-quality BJJ gear and apparel through bjjfanaticsgear.com.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.1M - $7.5M/mo
Est. Traffic/mo
901.7K
Products
2.5K+
Top Market
US (43%)
Top Channel
Direct (43%)
Trustpilot
2.9/5 (97)

Store Intelligence Summary

Traffic breakdown: Direct 43%, Search 32%, Social 12%, Referrals 5%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $129 (range: $79 – $197). Positioned in the premium segment.

Ad spend: Estimated $4.4K/mo in paid search ($53.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.9/5 based on 97 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (43%), MK (7%), CA (6%).

Best-selling product: Foundations of Brazilian Jiu Jitsu by Bernardo Faria ($$49.50). Other top sellers include The Triangle Machine by Craig Jones, The Half Guard Anthology by Lachlan Giles, Leglocks: Enter The System by John Danaher.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Courses Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.5M/mo
Total Stores
234
Avg Revenue
$6K/mo
Top 10% Threshold
$135K/mo

Competition Breakdown

21%
36%
26%
4%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Courses market generates $1M/month across 234 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Courses stores earn $135K+/month
  • This store outperforms 95% of Courses competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.0%
Pages/Visit
4.0
Avg. Time on Site
3m 32s
Avg. Product Price
$129

Range: $79 - $197

Rating Breakdown

Revenue Performance78/100
Business Quality76/100
Traffic Growth70/100
Marketing Efficiency60/100
Trustpilot55/100

Traffic Sources

Direct43.1%
Search32.3%
Social12.3%
Referrals5.3%
Mail3.9%
Paid Referrals2.6%

Marketing & Ad Spend

Monthly Ad Spend

$4K

Google Ads estimate

Yearly Ad Budget

$53K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bjjEasy25K$1.60$5.1K
bjj instructionalEasy10K--
bjj fanaticsEasy8K--
bjjfanatics01K$0.33$6
mmasoldier.netEasy480--

Trustpilot Rating

2.9

97 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
43.2%
🇲🇰North Macedonia
6.6%
🇨🇦Canada
6.3%
🇸🇪Sweden
5.1%
🇧🇷Brazil
4.7%
0

Shopify Theme

Detecting theme...

Top Keywords

bjj fanaticsbjjfanaticsbjjpaul schreiner -- bjj fanaticsdanaher half guard

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Wishlist

Wishlist PlusWishlist Plus

Loyalty

Smile.io Rewards & Loyalty

E-commerce Platform

ShopifyOpenCart

Analytics

Google AnalyticsFacebook PixelMicrosoft ClarityGoogle Tag Manager

Reviews

Trustpilot

Video

YouTubeVimeo

Frequently Asked Questions About BJJ Fanatics

Is BJJ Fanatics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, BJJ Fanatics is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is BJJ Fanatics safe to buy from? Is it a scam?

BJJ Fanatics has a Trustpilot rating of 2.9/5 based on 97 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (70/100).

What is BJJ Fanatics's EcomScout rating and what does it mean?

BJJ Fanatics has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does BJJ Fanatics generate?

BJJ Fanatics receives approximately 10.8M visits per year with estimated monthly revenue of $3.1M - $7.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does BJJ Fanatics use?

We detected 1 Shopify apps on BJJ Fanatics, including Embed Any Social Media w/ Link. The store uses the "Dev By Vasta 12/08 - New Members Area (Bunny Net)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Courses store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against BJJ Fanatics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Courses store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

BJJ Fanatics Shopify store analysis • CoursesDigital • Likely Dropshipper • Rating: S

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