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55/100
EcomScout

BLACK+DECKER receives an EcomScout Rating of A+ (55/100), ranking #25,070 out of 1,104,576 Shopify stores we track. This Appliances Home & Garden store attracts 433.2K visits per year with estimated revenue of $25.2K - $55.4K/mo. It offers 80 products at an average price of $52.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$25.2K - $55.4K/mo
Est. Traffic/mo
36.1K
Products
80
Top Market
US (79%)
Top Channel
organic (66%)
Trustpilot
3.2/5 (4)

Store Intelligence Summary

Traffic breakdown: organic 66%, direct 21%, social 3%.

Product pricing: Average price of $52 (range: $22 – $129). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.2/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (79%), CA (15%), GB (4%).

Best-selling product: Replacement Carafe ($21.99). Other top sellers include 12 Cup Thermal Programmable Coffeemaker, Crisp 'N Bake™ Air Fry 6-Slice Toaster Oven, Crisp 'N Bake™ Air Fry Toaster Oven - Extra Wide.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Appliances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$909K/mo
Total Stores
64
Avg Revenue
$14K/mo
Top 10% Threshold
$100K/mo

Competition Breakdown

13%
31%
34%
11%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Appliances market generates $1M/month across 64 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Appliances stores earn $100K+/month
  • This store outperforms 86% of Appliances competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
48.5%
Pages/Visit
2.3
Avg. Time on Site
3m 17s
Avg. Product Price
$52

Range: $22 - $129

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance51/100
Trustpilot45/100
Marketing Efficiency28/100

Traffic Sources

organic65.9%
direct20.8%
social2.9%
paid0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
kitchenaid ultra power vs professional480--
cordless hand mixer black and decker180--
bed bath and beyond hand blender165--
black and decker air fryer replacement basket125--
kitchenaid artisan vs pro 500100--

Trustpilot Rating

3.2

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
79.1%
🇨🇦Canada
15.4%
🇬🇧United Kingdom
3.7%
🇮🇳India
1.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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70
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About BLACK+DECKER

Is BLACK+DECKER a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, BLACK+DECKER is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is BLACK+DECKER safe to buy from? Is it a scam?

BLACK+DECKER has a Trustpilot rating of 3.2/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (55/100).

What is BLACK+DECKER's EcomScout rating and what does it mean?

BLACK+DECKER has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does BLACK+DECKER generate?

BLACK+DECKER receives approximately 433.2K visits per year with estimated monthly revenue of $25.2K - $55.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does BLACK+DECKER use?

We detected 5 Shopify apps on BLACK+DECKER, including Shop, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Appliances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against BLACK+DECKER. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Appliances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

BLACK+DECKER Shopify store analysis • AppliancesHome & Garden • Unlikely Dropshipper • Rating: A+

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