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51/100
EcomScout

BlackButterfly receives an EcomScout Rating of A (51/100), ranking #29,484 out of 987,754 Shopify stores we track. This Lingerie and Accessories Fashion & Apparel store attracts 302.7K visits per year with estimated revenue of $9.6K - $20.8K/mo. It offers 590 products at an average price of £19.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.6K - $20.8K/mo
Est. Traffic/mo
25.2K
Products
590
Top Market
US (54%)
Top Channel
organic (26%)
Trustpilot
4.7/5 (2,921)

Store Intelligence Summary

Traffic breakdown: organic 26%, direct 19%, paid 18%, social 14%.

Product pricing: Average price of £19 (range: £11 – £28) — ≈ $24 USD. Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.7/5 based on 2,921 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (54%), GB (16%), DE (10%).

Best-selling product: Satin Frilly Lace French Knickers - Baby Pink (£19.99). Other top sellers include Satin Frilly Elasticated Bralette - Baby Pink, Vintage Interlock Buckle Belt - Black, Elastic Vintage Buckle Belt - Black.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lingerie and Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$0K/mo
Total Stores
4
Avg Revenue
$64/mo
Top 10% Threshold
$2K/mo

Competition Breakdown

75%
25%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Lingerie and Accessories market generates $0M/month across 4 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Lingerie and Accessories stores earn $2K+/month
  • This store outperforms 96% of Lingerie and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Lingerie and Accessories

Analyzing...
Bounce Rate
39.2%
Pages/Visit
5.7
Avg. Time on Site
1m 51s
Avg. Product Price
£19

≈ $24 USD

Range: £11 - £28

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance29/100

Traffic Sources

organic26.2%
direct19.2%
paid17.7%
social14.0%
referral7.2%

Trustpilot Rating

4.7

2,921 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
53.8%
🇬🇧United Kingdom
16.2%
🇩🇪Germany
9.6%
🇳🇱Netherlands
9.6%
🇨🇦Canada
5.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

98
$25.63+185%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

98
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6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

89
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Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

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Frequently Asked Questions About BlackButterfly

Is BlackButterfly a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, BlackButterfly is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is BlackButterfly safe to buy from? Is it a scam?

BlackButterfly has a Trustpilot rating of 4.7/5 based on 2,921 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).

What is BlackButterfly's EcomScout rating and what does it mean?

BlackButterfly has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does BlackButterfly generate?

BlackButterfly receives approximately 302.7K visits per year with estimated monthly revenue of $9.6K - $20.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does BlackButterfly use?

App detection data for BlackButterfly is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lingerie and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against BlackButterfly. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lingerie and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

BlackButterfly Shopify store analysis • Lingerie and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: A

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