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Black Milk Clothing

blackmilkclothing.com
72/100
EcomScout

Black Milk Clothing receives an EcomScout Rating of S (72/100), ranking #608 out of 198,653 Shopify stores we track. This Apparel Retail store attracts 5.5M visits per year with estimated revenue of $347.0K - $793.1K/mo. It offers 2.1K products at an average price of $94.

Store descriptionWe’re BlackMilk. A label for those who don’t want to be labeled. We put our own twist on the word ‘fashionable’. Our customers have a look of their own. BlackMilk helps them nail it. Shop our range of clothes online now.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$347.0K - $793.1K/mo
Est. Traffic/mo
458.7K
Products
2.1K
Top Market
US (47%)
Top Channel
SearchOrganic (28%)
Trustpilot
4.2/5 (189)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 28%, Direct 27%, DisplayAds 11%, SearchPaid 9%.

Product pricing: Average price of $94 (range: $24 – $229). Mid-range pricing strategy.

Ad spend: Estimated $556/mo in paid search ($6.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 189 reviews. Good standing with customers.

Top markets: US (47%), AU (20%), GB (8%).

Best-selling product: Sporty Stripes Hosiery ($39.00). Other top sellers include Ditto Oversized Knit Sweater, Vi Cagefighter Jacket, Black Cargo Pants.

How is the EcomScout Rating calculated? The S grade (72/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.6M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.5%
Pages/Visit
4.8
Avg. Time on Site
1m 54s
Avg. Product Price
$94

Range: $24 - $229

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Revenue Performance78/100
Traffic Growth65/100
Marketing Efficiency50/100

Traffic Sources

SearchOrganic28.2%
Direct27.3%
DisplayAds10.7%
SearchPaid9.4%
SocialPaid8.1%
SocialOrganic7.5%
Referrals4.6%
Mail3.8%
GenAi0.4%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$556

Google Ads estimate

Yearly Ad Budget

$7K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
blackmilkEasy7K$1.66$16
black milkEasy6K$0.15$63
black milk clothingEasy3K$0.31$11
blackmilk clothingEasy2K--
d&d apparel2K--

Trustpilot Rating

4.2

189 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
47.4%
🇦🇺Australia
20.4%
🇬🇧United Kingdom
8.3%
🇨🇦Canada
4.0%
🇫🇷France
1.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

black milkblackmilkblackmilk clothingblack milk clothingdangerfield

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Back in Stock

Back in Stock

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Black Milk Clothing

Is Black Milk Clothing a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Black Milk Clothing is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Black Milk Clothing safe to buy from? Is it a scam?

Black Milk Clothing has a Trustpilot rating of 4.2/5 based on 189 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (72/100).

What is Black Milk Clothing's EcomScout rating and what does it mean?

Black Milk Clothing has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Black Milk Clothing generate?

Black Milk Clothing receives approximately 5.5M visits per year with estimated monthly revenue of $347.0K - $793.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Black Milk Clothing use?

We detected 4 Shopify apps on Black Milk Clothing, including Hero Slider, Marquee, Klaviyo Reviews and more. The store uses the "Release v1.2.5 - SA + Post Outerwear Promo" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Black Milk Clothing. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Black Milk Clothing Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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