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81/100
EcomScout

Blacks receives an EcomScout Rating of S (81/100), ranking #23 out of 343,192 Shopify stores we track. This Outdoor Clothing and Gear Sports & Outdoors store attracts 7.6M visits per year with estimated revenue of $2.3M - $4.9M/mo. It offers 2.5K+ products at an average price of $241.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.3M - $4.9M/mo
Est. Traffic/mo
630.1K
Products
2.5K+
Top Market
GB (87%)
Top Channel
direct (16%)
Trustpilot
4.4/5 (67,051)

Store Intelligence Summary

Traffic breakdown: direct 16%, referral 4%.

Product pricing: Average price of $241 (range: $10 – $3150). Positioned in the premium segment.

Ad spend: Estimated $896/mo in paid search ($10.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 67,051 reviews. Good standing with customers.

Top markets: GB (87%), US (2%), CH (1%).

Best-selling product: Men’s Equator Short ($35). Other top sellers include Older Kids’ Vomero 18 Road Running Shoes, Men's Konos Globetrot™ Sandal, Rooftop Tent Organizer.

How is the EcomScout Rating calculated? The S grade (81/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Clothing and Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$47K/mo
Total Stores
1
Avg Revenue
$47K/mo
Top 10% Threshold
$47K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Clothing and Gear market generates $0M/month across 1 stores
  • This store outperforms 0% of Outdoor Clothing and Gear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
51.2%
Pages/Visit
3.4
Avg. Time on Site
1m 45s
Avg. Product Price
$241

Range: $10 - $3150

Rating Breakdown

Trustpilot100/100
Traffic Growth90/100
Revenue Performance80/100
Business Quality80/100
Marketing Efficiency48/100

Traffic Sources

direct16.2%
referral3.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$896

Google Ads estimate

Yearly Ad Budget

$11K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
tentEasy60K$0.44$4.0K
camping gearEasy14K$0.59$2.6K
smart wool socks8K$0.59$50
merrell bootsEasy8K$0.39$181
blacksEasy6K$2.67$292

Trustpilot Rating

4.4

67,051 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
87.0%
🇺🇸United States
2.5%
🇨🇭Switzerland
1.1%
🇻🇳Vietnam
0.9%
🇳🇱Netherlands
0.7%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

Frequently Asked Questions About Blacks

Is Blacks a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Blacks is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Blacks safe to buy from? Is it a scam?

Blacks has a Trustpilot rating of 4.4/5 based on 67,051 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (81/100).

What is Blacks's EcomScout rating and what does it mean?

Blacks has an EcomScout rating of S (81/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Blacks generate?

Blacks receives approximately 7.6M visits per year with estimated monthly revenue of $2.3M - $4.9M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Blacks use?

We detected 3 Shopify apps on Blacks, including Trustpilot, Yotpo Reviews & UGC, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Clothing and Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Blacks. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Clothing and Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Blacks Shopify store analysis • Outdoor Clothing and GearSports & Outdoors • Unlikely Dropshipper • Rating: S

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