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Blade & Rose homepage screenshot

Blade & Rose

bladeandrose.co.uk
A
52/100
EcomScout

Blade & Rose receives an EcomScout Rating of A (52/100), ranking #42,485 out of 1,190,700 Shopify stores we track. This Apparel Fashion & Apparel store attracts 693.0K visits per year with estimated revenue of $9.4K - $20.4K/mo. It offers 464 products at an average price of £7.

Analysis by EcomScout Research Team · How we calculate ratings

ApparelFashion & ApparelClothing
Est. Revenue/mo
$9.4K - $20.4K/mo
Est. Traffic/mo
57.7K
Products
464
Top Market
GB (82%)
Top Channel
paid (30%)
Trustpilot
4.9/5 (926)

Store Intelligence Summary

Traffic breakdown: paid 30%, organic 28%, direct 20%, referral 4%.

Product pricing: Average price of £7 (range: £2 – £14) — ≈ $9.32 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $40/mo in paid search ($480/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 926 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (82%), US (15%), PT (2%).

Best-selling product: Chameleon Leggings (£7). Other top sellers include Betty Owl Leggings, Farmyard Tractor Leggings, Hamish Highland Cow Leggings.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Apparel market generates $51M/month across 32,395 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Apparel stores earn $10K+/month
  • •This store outperforms 84% of Apparel competitors
  • •Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • •High average order value ($196) suggests premium positioning works well
  • •437 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Apparel

Shop84%Block54%Pre-Order26%Judge.me Product Reviews25%

Best Selling Products

Chameleon Leggings#1

Chameleon Leggings

£7≈ $8.89

Betty Owl Leggings#2

Betty Owl Leggings

£7≈ $8.89

Farmyard Tractor Leggings#3

Farmyard Tractor Leggings

£7≈ $8.89

Hamish Highland Cow Leggings#4

Hamish Highland Cow Leggings

£10≈ $13

Fox Leggings#5

Fox Leggings

£7≈ $8.89

Weather Leggings#6

Weather Leggings

£7≈ $8.89

Buzzy Bee Leggings#7

Buzzy Bee Leggings

£7≈ $8.89

Hamish Highland Cow Top#8

Hamish Highland Cow Top

£14≈ $18

Flower Face Leggings#9

Flower Face Leggings

£7≈ $8.89

Big Brown Bear Leggings#10

Big Brown Bear Leggings

£7≈ $8.89

Analyzing...
Bounce Rate
34.3%
Pages/Visit
5.0
Avg. Time on Site
1m 22s
Avg. Product Price
£7

≈ $9.32 USD

Range: £2 - £14

Rating Breakdown

Trustpilot95/100
Traffic Growth75/100
Business Quality75/100
Revenue Performance27/100
Marketing Efficiency22/100

Traffic Sources

paid30.1%
organic27.9%
direct20.1%
referral4.4%
social0.4%

Marketing & Ad Spend

Monthly Ad Spend

$40

Google Ads estimate

Yearly Ad Budget

$480

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
blade and roseEasy180--
small business baby clothes uk21--
unisex baby clothes uk2--

Trustpilot Rating

4.9

926 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
82.3%
🇺🇸United States
15.3%
🇵🇹Portugal
2.4%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

ShopTrustpilot3.5GorgiasKlaviyo: Email Marketing & SMSPre-OrderLoox Photo Reviews4.9Frequently Bought TogetherBack in StockBlockIspushowltheme

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Frequently Asked Questions About Blade & Rose

Is Blade & Rose a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Blade & Rose is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Blade & Rose safe to buy from? Is it a scam?

Blade & Rose has a Trustpilot rating of 4.9/5 based on 926 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).

What is Blade & Rose's EcomScout rating and what does it mean?

Blade & Rose has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Blade & Rose generate?

Blade & Rose receives approximately 693.0K visits per year with estimated monthly revenue of $9.4K - $20.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Blade & Rose use?

We detected 10 Shopify apps on Blade & Rose, including Shop, Trustpilot, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Blade & Rose. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Blade & Rose Shopify store analysis • Apparel • Fashion & Apparel • Likely Dropshipper • Rating: A

Last updated: August 9, 2026

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