Bluefin SUP
bluefinsupboards.comBluefin SUP receives an EcomScout Rating of S (67/100), ranking #7,090 out of 1,190,454 Shopify stores we track. This Auto Parts Automotive store attracts 435.8K visits per year with estimated revenue of $82.2K - $191.9K/mo. It offers 57 products at an average price of £136.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 38%, paid 21%, social 19%, direct 14%.
Product pricing: Average price of £136 (range: £13 – £380) — ≈ $173 USD. Positioned in the premium segment.
Ad spend: Estimated $541/mo in paid search ($6.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.8/5 based on 1,251 reviews. Good standing with customers.
Top markets: US (29%), GB (26%), VN (13%).
Best-selling product: Blue Original Cruise 10'8 Premium Inflatable SUP Paddleboard (£359.99). Other top sellers include E-Swift Lite 20PSI Electric Pump, Releash Quick Release Waist Belt, Large Blue Smartlock Fin.
Auto Parts Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Auto Parts market generates $33M/month across 6,760 stores
- •9% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Auto Parts stores earn $84K+/month
- •This store outperforms 94% of Auto Parts competitors
- •Low average order value ($0) — consider bundling or upsells
- •585 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Auto Parts
Best Selling Products
#1Blue Original Cruise 10'8 Premium Inflatable SUP Paddleboard
£359.99≈ $457
#2E-Swift Lite 20PSI Electric Pump
£69.99≈ $89
#3Releash Quick Release Waist Belt
£21.99≈ $28
#4Large Blue Smartlock Fin
£20.99≈ $27
#5Premium Inflatable Kayak Seat
£49.99≈ $63
#6Premium Kayak Conversion Kit
£89.99≈ $114
#7Red Current Cruise 10'8 Premium Inflatable SUP Paddleboard
£379.99≈ $483
#8Small Blue Smartlock Fin
£12.99≈ $16
#9Orange Sunset Cruise 10'8 Premium Inflatable SUP Paddleboard
£379.99≈ $483
#10Portable E-Swift Pro 20PSI Electric Pump
£99.99≈ $127
≈ $173 USD
Range: £13 - £380
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$541
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| paddle boardingEasy | 3K | $0.73 | $941 |
| stand-up paddle boards | 440 | $4.42 | - |
| best inflatable stand up paddle boardEasy | 400 | $0.74 | $68 |
| bluefin paddle boards | 180 | - | - |
| sup inflatableEasy | 135 | - | - |
Trustpilot Rating
1,251 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Auto Parts Products
Products gaining popularity in Auto Parts right now, based on Amazon & Google Trends data.

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Frequently Asked Questions About Bluefin SUP
Is Bluefin SUP a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Bluefin SUP is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Bluefin SUP safe to buy from? Is it a scam?
Bluefin SUP has a Trustpilot rating of 3.8/5 based on 1,251 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (67/100).
What is Bluefin SUP's EcomScout rating and what does it mean?
Bluefin SUP has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Bluefin SUP generate?
Bluefin SUP receives approximately 435.8K visits per year with estimated monthly revenue of $82.2K - $191.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Bluefin SUP use?
We detected 12 Shopify apps on Bluefin SUP, including Shop, Zendesk, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Auto Parts store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Bluefin SUP. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Auto Parts store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.
