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Blueland

blueland.com
69/100
EcomScout

Blueland receives an EcomScout Rating of S (69/100), ranking #2,039 out of 553,257 Shopify stores we track. This Cleaning Home & Garden store attracts 6.7M visits per year with estimated revenue of $612.9K - $1.4M/mo. at an average price of $19.

Store descriptionMake sustainable choices effortless with our eco-friendly cleaning products. Shop powerful and affordable products designed for a cleaner home and planet.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$612.9K - $1.4M/mo
Est. Traffic/mo
561.6K
Products
N/A
Top Market
US (87%)
Top Channel
Direct (60%)
Trustpilot
4.2/5 (783)

Store Intelligence Summary

Traffic breakdown: Direct 60%, Search 30%, Referrals 5%, Social 4%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $19 (range: $1 – $202). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $8.7K/mo in paid search ($104.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 783 reviews. Good standing with customers.

Top markets: US (87%), CA (2%), AU (1%).

Best-selling product: Clean Suite Kit ($34). Other top sellers include Clean Essentials Kit, Tablet Trio, Dish Duo.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cleaning Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.1M/mo
Total Stores
430
Avg Revenue
$7K/mo
Top 10% Threshold
$133K/mo

Competition Breakdown

17%
38%
23%
8%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cleaning market generates $3M/month across 430 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Cleaning stores earn $133K+/month
  • This store outperforms 95% of Cleaning competitors
  • Low average order value ($0) — consider bundling or upsells
  • 54 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.3%
Pages/Visit
5.0
Avg. Time on Site
2m 4s
Avg. Product Price
$19

Range: $1 - $202

Rating Breakdown

Trustpilot85/100
Revenue Performance69/100
Traffic Growth65/100
Marketing Efficiency65/100
Business Quality61/100

Traffic Sources

Direct60.1%
Search30.1%
Referrals4.7%
Social4.0%
Paid Referrals0.8%
Mail0.2%

Marketing & Ad Spend

Monthly Ad Spend

$9K

Google Ads estimate

Yearly Ad Budget

$104K

Projected annually

Trustpilot Rating

4.2

783 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
86.8%
🇨🇦Canada
1.8%
🇦🇺Australia
1.1%
🇬🇧United Kingdom
1.0%
🇳🇬Nigeria
0.8%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

bluelandbluelandsblue landlaundry tabletswhats the best non toxic dishwasher detergent

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google Tag Manager

Email Marketing

Klaviyo: Email Marketing & SMS

Back in Stock

Back in Stock

Pre-Order

Pre-Order

Countdown

Countdown Timer

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Frequently Asked Questions About Blueland

Is Blueland a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Blueland is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Blueland safe to buy from? Is it a scam?

Blueland has a Trustpilot rating of 4.2/5 based on 783 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (69/100).

What is Blueland's EcomScout rating and what does it mean?

Blueland has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Blueland generate?

Blueland receives approximately 6.7M visits per year with estimated monthly revenue of $612.9K - $1.4M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Blueland use?

App detection data for Blueland is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Blueland. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Blueland Shopify store analysis • CleaningHome & Garden • Likely Dropshipper • Rating: S

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