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Bluey Merino

blueymerino.com
42/100
EcomScout

Bluey Merino receives an EcomScout Rating of B+ (42/100), ranking #72,341 out of 972,535 Shopify stores we track. This Outdoor Clothing Fashion & Apparel store attracts 64.9K visits per year with estimated revenue of $3.0K - $6.5K/mo. It offers 108 products at an average price of A$43.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.0K - $6.5K/mo
Est. Traffic/mo
5.4K
Products
108
Top Market
AU (91%)
Top Channel
N/A
Trustpilot
3.6/5 (1)

Store Intelligence Summary

Product pricing: Average price of A$43 (range: A$26 – A$100) — ≈ $28 USD. Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 3.6/5 based on 1 reviews. Good standing with customers.

Top markets: AU (91%), US (9%).

Best-selling product: Unisex Insanely Soft 14.8 Micron Merino Long Neck Gaiter (A$95). Other top sellers include Unisex Ultrafine 16.3 Micron Double-Layer Merino Long Neck Gaiter, Women's Florence Ultrafine Merino Thermal Base Layer - Pink Robin - Final Sale, Men's Raglan Superfine Merino Long Sleeve Top - Maroon - Final Sale.

How is the EcomScout Rating calculated? The B+ grade (42/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$344K/mo
Total Stores
188
Avg Revenue
$2K/mo
Top 10% Threshold
$32K/mo

Competition Breakdown

38%
36%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Clothing market generates $0M/month across 188 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Outdoor Clothing stores earn $32K+/month
  • This store outperforms 94% of Outdoor Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
35.5%
Pages/Visit
2.4
Avg. Time on Site
48s
Avg. Product Price
A$43

≈ $28 USD

Range: A$26 - A$100

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot55/100
Revenue Performance31/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.6

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
90.6%
🇺🇸United States
9.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Bluey Merino

Is Bluey Merino a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Bluey Merino is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Bluey Merino safe to buy from? Is it a scam?

Bluey Merino has a Trustpilot rating of 3.6/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (42/100).

What is Bluey Merino's EcomScout rating and what does it mean?

Bluey Merino has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Bluey Merino generate?

Bluey Merino receives approximately 64.9K visits per year with estimated monthly revenue of $3.0K - $6.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Bluey Merino use?

We detected 4 Shopify apps on Bluey Merino, including Shop, Shopify Forms, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Bluey Merino. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Bluey Merino Shopify store analysis • Outdoor ClothingFashion & Apparel • Unlikely Dropshipper • Rating: B+

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