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54/100
EcomScout

Blurr receives an EcomScout Rating of A+ (54/100), ranking #21,431 out of 943,638 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 161.9K visits per year with estimated revenue of $16.4K - $31.9K/mo. It offers 3 products at an average price of $49.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$16.4K - $31.9K/mo
Est. Traffic/mo
13.5K
Products
3
Top Market
US (100%)
Top Channel
social (45%)
Trustpilot
3.6/5 (17)

Store Intelligence Summary

Traffic breakdown: social 45%, referral 17%, direct 3%.

Product pricing: Average price of $49 (range: $29 – $59). Mid-range pricing strategy.

Ad spend: Estimated $211/mo in paid search ($2.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.6/5 based on 17 reviews. Good standing with customers.

Top markets: US (100%).

Best-selling product: Instant Lip Volume Plumper Gloss ($29). Other top sellers include Instant Eye Tightener, Instant Wrinkle Filler.

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.9%
Pages/Visit
2.5
Avg. Time on Site
4m 39s
Avg. Product Price
$49

Range: $29 - $59

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot60/100
Revenue Performance46/100
Marketing Efficiency22/100

Traffic Sources

social45.4%
referral17.3%
direct3.2%
organic0.0%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$211

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bags under eyesEasy11K$1.87$6.8K
disco eye stickEasy540--
hanging eyelidsEasy135--
instant eyeEasy90$1.32$9
for eye bags80--

Trustpilot Rating

3.6

17 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

97
$15.49+129%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

91
$18.90+145%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

86
$13.97+136%
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

86
$17.06+97%
See all trending Skincare products

Frequently Asked Questions About Blurr

Is Blurr a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Blurr is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Blurr safe to buy from? Is it a scam?

Blurr has a Trustpilot rating of 3.6/5 based on 17 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (54/100).

What is Blurr's EcomScout rating and what does it mean?

Blurr has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Blurr generate?

Blurr receives approximately 161.9K visits per year with estimated monthly revenue of $16.4K - $31.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Blurr use?

We detected 6 Shopify apps on Blurr, including Shop, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Blurr. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Blurr Shopify store analysis • SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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