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BoardCo.com

boardco.com
56/100
EcomScout

BoardCo.com receives an EcomScout Rating of A+ (56/100), ranking #8,172 out of 290,728 Shopify stores we track. This Water Sports Sports & Outdoors store attracts 495.0K visits per year with estimated revenue of $49.7K - $116.0K/mo. It offers 2.5K+ products at an average price of $73.

Store descriptionSupplying watersports enthusiasts with awesome wakesurfing, wakeboarding, water ski, and watersports products since 1989.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$49.7K - $116.0K/mo
Est. Traffic/mo
41.3K
Products
2.5K+
Top Market
US (84%)
Top Channel
Direct (26%)
Trustpilot
2.9/5 (2)

Store Intelligence Summary

Traffic breakdown: Direct 26%, SearchOrganic 24%, SearchPaid 13%, GenAi 13%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $73 (range: $5 – $140). Mid-range pricing strategy.

Ad spend: Estimated $2.3K/mo in paid search ($28.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (84%), CA (14%), TR (3%).

Best-selling product: Phase 5 Scamp Wakesurf Board 2026 ($$369.00). Other top sellers include BoardCo Custom Hyperlite 25' Surf Rope in Assorted Colors, Land 'N' Sea 24 in. Vinyl Water Ski Flag, Phase 5 Deluxe Wakesurf Bag.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Water Sports Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.3M/mo
Total Stores
261
Avg Revenue
$9K/mo
Top 10% Threshold
$130K/mo

Competition Breakdown

17%
36%
28%
7%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Water Sports market generates $2M/month across 261 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Water Sports stores earn $130K+/month
  • This store outperforms 93% of Water Sports competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
66.9%
Pages/Visit
2.1
Avg. Time on Site
42s
Avg. Product Price
$73

Range: $5 - $140

Rating Breakdown

Business Quality80/100
Marketing Efficiency60/100
Revenue Performance58/100
Traffic Growth45/100
Trustpilot45/100

Traffic Sources

Direct26.3%
SearchOrganic23.9%
SearchPaid13.0%
GenAi12.5%
Referrals11.8%
SocialOrganic6.3%
DisplayAds6.2%
SocialPaid0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$28K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
boats for sale near me38K--
used boats for saleEasy18K$1.44-
wakeboardEasy4K$0.90$3.0K
boats near me4K--
tige boatsEasy2K$0.31$350

Trustpilot Rating

2.9

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
83.6%
🇨🇦Canada
13.8%
🇹🇷Turkey
2.6%

Analysis

Strengths

  • High business quality and trust indicators

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

boardco hours utahphase 5 skim board peanut shapechaco wrist wrap greenphantom phase fivehybrid wakesurf board

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag Manager

Reviews

Judge.me Product ReviewsJudge.me

Trending Water Sports Products

Products gaining popularity in Water Sports right now, based on Amazon & Google Trends data.

INTEX Challenger Inflatable Kayak Series: Includes Deluxe 86in Kayak Paddles and High-Output Pump – SuperStrong PVC – Adjustable Seat with Backrest – Removable Skeg – Cargo Storage Net

INTEX Challenger Inflatable Kayak Series: Includes Deluxe 86in Kayak Paddles and High-Output Pump – SuperStrong PVC – Adjustable Seat with Backrest – Removable Skeg – Cargo Storage Net

100
$104.00+317%
Niphean Inflatable Stand Up Paddle Board with SUP Accessories, Anti-Slip EVA Deck, 10’6’’ Inflatable Paddle Boards for Adults & Youth of All Skill Levels

Niphean Inflatable Stand Up Paddle Board with SUP Accessories, Anti-Slip EVA Deck, 10’6’’ Inflatable Paddle Boards for Adults & Youth of All Skill Levels

93
$179.99+122%
Intex 68307EP Explorer K2 Inflatable Kayak Set: Includes Deluxe 86in Aluminum Oars and High-Output Pump – SuperStrong PVC – Adjustable Seats with Backrest – 400lb Weight Capacity

Intex 68307EP Explorer K2 Inflatable Kayak Set: Includes Deluxe 86in Aluminum Oars and High-Output Pump – SuperStrong PVC – Adjustable Seats with Backrest – 400lb Weight Capacity

93
$157.79+211%
Pelican Argo 100X - Recreational Sit in Kayak - Lightweight Patented Ram-X™ Material - Ergoform™ Seating System - 10 ft

Pelican Argo 100X - Recreational Sit in Kayak - Lightweight Patented Ram-X™ Material - Ergoform™ Seating System - 10 ft

93
$392.33+186%
See all trending Water Sports products

Frequently Asked Questions About BoardCo.com

Is BoardCo.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, BoardCo.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is BoardCo.com safe to buy from? Is it a scam?

BoardCo.com has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (56/100).

What is BoardCo.com's EcomScout rating and what does it mean?

BoardCo.com has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does BoardCo.com generate?

BoardCo.com receives approximately 495.0K visits per year with estimated monthly revenue of $49.7K - $116.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does BoardCo.com use?

We detected 4 Shopify apps on BoardCo.com, including Redo, Klaviyo Reviews, Hextom: Free Shipping Bar and more. The store uses the "Alpha" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Water Sports store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against BoardCo.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Water Sports store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

BoardCo.com Shopify store analysis • Water SportsSports & Outdoors • Unlikely Dropshipper • Rating: A+

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