Boba
boba.comBoba receives an EcomScout Rating of S (60/100), ranking #18,135 out of 1,125,961 Shopify stores we track. This Baby Carriers Baby & Kids store attracts 490.1K visits per year with estimated revenue of $39.2K - $91.6K/mo. It offers 61 products at an average price of $67.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 50%, direct 26%, referral 9%, paid 8%.
Product pricing: Average price of $67 (range: $40 – $150). Mid-range pricing strategy.
Ad spend: Estimated $4.2K/mo in paid search ($49.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.9/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (37%), GB (7%), SI (6%).
Best-selling product: Boba Classic Baby Wrap Black ($39.99). Other top sellers include Boba Classic Baby Wrap Organic Dark Gray, Boba Classic Baby Wrap Navy Blue, Boba Air Baby Carrier Gray Ultra Lightweight.
Baby Carriers Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Carriers market generates $1M/month across 71 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Baby Carriers stores earn $157K+/month
- •This store outperforms 93% of Baby Carriers competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Baby Carriers
Best Selling Products
#1Gift Card
$50
#2Boba Classic Baby Wrap Black
$39.99
#3Boba Classic Baby Wrap Organic Dark Gray
$49.99
#4Boba Classic Baby Wrap Navy Blue
$39.99
#5Boba Air Baby Carrier Gray Ultra Lightweight
$69.99
#6Boba Serenity Baby Wrap Bloom
$49.99
#7Boba Classic Baby Wrap Sangria
$39.99
#8Boba Bliss Baby Wrap Carrier in Gray
$69.99
#9Boba Air Baby Carrier Black Ultra Lightweight
$69.99
#10Boba Bliss Baby Wrap Carrier in Sea Mist
$69.99
Range: $40 - $150
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$50K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| boba | 137K | $0.63 | $189 |
| boba blissEasy | 4K | - | - |
| boba wrapEasy | 2K | $0.36 | $450 |
| boba carrierEasy | 480 | - | - |
| boba wrap baby carrier | 360 | - | - |
Trustpilot Rating
3 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Boba
Is Boba a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Boba is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Boba safe to buy from? Is it a scam?
Boba has a Trustpilot rating of 2.9/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).
What is Boba's EcomScout rating and what does it mean?
Boba has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Boba generate?
Boba receives approximately 490.1K visits per year with estimated monthly revenue of $39.2K - $91.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Boba use?
We detected 8 Shopify apps on Boba, including Pre-Order, Sale Badge, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Carriers store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Boba. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Carriers store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.