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48/100
EcomScout

Boniss receives an EcomScout Rating of B+ (48/100), ranking #12,019 out of 146,030 Shopify stores we track. This General Merchandise Retail store attracts 998.7K visits per year with estimated revenue of $53.6K - $125.1K/mo. It offers 1.8K products at an average price of $16.

Store descriptionboniss-1

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$53.6K - $125.1K/mo
Est. Traffic/mo
83.2K
Products
1.8K
Top Market
GB (100%)
Top Channel
N/A
Trustpilot
2.2/5 (94)

Store Intelligence Summary

Product pricing: Average price of $16 (range: $8 – $28). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 2.2/5 based on 94 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (100%).

Best-selling product: 🔥Limited Time 50% OFF🔥360-Degree Swivel Splash-Proof Faucet Aerator ($9.98). Other top sellers include Women's Casual Sweatshirt Leggings Set, ⏳Limited Time 40% OFF⏳Multifunctional Full-Body Fascia Ring, 🎁Hot Sale 💕Velvet Matte Foundation Stick.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

General Merchandise Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.1M/mo
Total Stores
519
Avg Revenue
$4K/mo
Top 10% Threshold
$118K/mo

Competition Breakdown

28%
32%
20%
8%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The General Merchandise market generates $2M/month across 519 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of General Merchandise stores earn $118K+/month
  • This store outperforms 97% of General Merchandise competitors
  • Low average order value ($0) — consider bundling or upsells
  • 64 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
73.5%
Pages/Visit
1.4
Avg. Time on Site
2m 4s
Avg. Product Price
$16

Range: $8 - $28

Rating Breakdown

Business Quality75/100
Revenue Performance54/100
Traffic Growth50/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

2.2

94 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Reviews

Judge.me Product ReviewsJudge.me

Abandoned Cart

Abandoned Cart Recovery

Email Marketing

OmnisendOmnisend

Upsell

EcomRise Post Purchase Upsell

Shopify App

Block

Frequently Asked Questions About Boniss

Is Boniss a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Boniss is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, High percentage of generic product titles.

Is Boniss safe to buy from? Is it a scam?

Boniss has a Trustpilot rating of 2.2/5 based on 94 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (48/100).

What is Boniss's EcomScout rating and what does it mean?

Boniss has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Boniss generate?

Boniss receives approximately 998.7K visits per year with estimated monthly revenue of $53.6K - $125.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Boniss use?

We detected 2 Shopify apps on Boniss, including Advanced Predictive Search, Judge.me Ali Reviews Importer. The store uses the "20260527 2024跨境新款小风扇灯E27螺口吊扇灯扇叶可拆卸卧室客厅吸顶灯" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this General Merchandise store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Boniss. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a General Merchandise store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Boniss Shopify store analysis • General MerchandiseRetail • Likely Dropshipper • Rating: B+

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