Bonsoir of London
bonsoiroflondon.comBonsoir of London receives an EcomScout Rating of A+ (58/100), ranking #19,507 out of 1,121,903 Shopify stores we track. This Sleepwear Fashion & Apparel store attracts 149.1K visits per year with estimated revenue of $22.0K - $47.7K/mo. It offers 490 products at an average price of £89.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 45%, paid 26%, direct 13%.
Product pricing: Average price of £89 (range: £10 – £135) — ≈ $113 USD. Positioned in the premium segment.
Ad spend: Estimated $96/mo in paid search ($1.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 51 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (78%), US (19%), PH (3%).
Best-selling product: Women's French Pleat Long Sleeve Nightdress - Midnight (£99). Other top sellers include Women's Victoria Cotton Long Sleeve Nightdress - White, Women's French Pleat Short Sleeve Jersey Nightdress - Midnight, Women's Victoria Cotton Short Sleeve Nightdress - White.
Sleepwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Sleepwear market generates $1M/month across 230 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •72% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Sleepwear stores earn $34K+/month
- •This store outperforms 89% of Sleepwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Sleepwear
Best Selling Products
#1Women's French Pleat Long Sleeve Nightdress - Midnight
£99≈ $126
#2Women's Victoria Cotton Long Sleeve Nightdress - White
£105≈ $133
#3Women's French Pleat Short Sleeve Jersey Nightdress - Midnight
£95≈ $121
#4Women's Victoria Cotton Short Sleeve Nightdress - White
£99≈ $126
#5Women's Victoria Cotton Long Sleeve Nightdress - Pink
£52≈ $66
#6Women's Brushed Cotton Sophie Nightdress - Willet Pink
£105≈ $133
#7Women's Jacquard Dressing Gown - Blue
£135≈ $171
#8Men's Classic Cotton Nightshirt - St. Moritz
£99≈ $126
#9Men's Classic Cotton Pyjamas - St. Moritz
£125≈ $159
#10Josephine Brushed Cotton Nightdress - Ripple Stripe
£63≈ $80
≈ $113 USD
Range: £10 - £135
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$96
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| womens nightgown | 1K | - | - |
| shirts from london | 238 | - | - |
| clothing uk | 44 | $0.94 | $7 |
| new look.co.ukEasy | 44 | - | - |
| long nightdress ukEasy | 12 | - | - |
Trustpilot Rating
51 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
TrustpilotSimilar Stores
View all →Trending Sleepwear Products
Products gaining popularity in Sleepwear right now, based on Amazon & Google Trends data.
Ekouaer
Hanes
Silk Pajamas for Women Short Sleeve Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set S-XXL
KFUBUO
Frequently Asked Questions About Bonsoir of London
Is Bonsoir of London a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Bonsoir of London is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Bonsoir of London safe to buy from? Is it a scam?
Bonsoir of London has a Trustpilot rating of 4.6/5 based on 51 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (58/100).
What is Bonsoir of London's EcomScout rating and what does it mean?
Bonsoir of London has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Bonsoir of London generate?
Bonsoir of London receives approximately 149.1K visits per year with estimated monthly revenue of $22.0K - $47.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Bonsoir of London use?
We detected 10 Shopify apps on Bonsoir of London, including Zipify Pages, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Sleepwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Bonsoir of London. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sleepwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.