Back to Stores
Bon-Ton homepage screenshot

Bon-Ton

bonton.com
52/100
EcomScout

Bon-Ton receives an EcomScout Rating of A (52/100), ranking #23,259 out of 893,038 Shopify stores we track. This Activewear Fashion & Apparel store attracts 149.1K visits per year with estimated revenue of $17.3K - $37.5K/mo. It offers 2.5K+ products at an average price of $80.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$17.3K - $37.5K/mo
Est. Traffic/mo
12.4K
Products
2.5K+
Top Market
US (82%)
Top Channel
organic (58%)
Trustpilot
3.1/5 (2)

Store Intelligence Summary

Traffic breakdown: organic 58%, referral 22%, direct 10%, social 10%.

Product pricing: Average price of $80 (range: $30 – $150). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.1/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (82%), IN (9%), CA (8%).

Best-selling product: Active Stripe Ringer Shorts ($90). Other top sellers include Active Honeycomb Leggings, Racerback Sports Bra, Active Crew Neck Crop Top.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Activewear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.7M/mo
Total Stores
1,330
Avg Revenue
$1K/mo
Top 10% Threshold
$14K/mo

Competition Breakdown

46%
41%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Activewear market generates $2M/month across 1,330 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 87% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Activewear stores earn $14K+/month
  • This store outperforms 91% of Activewear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
49.6%
Pages/Visit
2.1
Avg. Time on Site
16s
Avg. Product Price
$80

Range: $30 - $150

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance48/100
Trustpilot45/100
Marketing Efficiency26/100

Traffic Sources

organic58.1%
referral22.2%
direct10.1%
social9.6%
paid0.0%

Trustpilot Rating

3.1

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
82.5%
🇮🇳India
9.4%
🇨🇦Canada
8.2%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Activewear Products

Products gaining popularity in Activewear right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

89
$48.49+219%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

79
$29.99+56%
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

65
$27.98+115%
See all trending Activewear products

Frequently Asked Questions About Bon-Ton

Is Bon-Ton a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Bon-Ton is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Bon-Ton safe to buy from? Is it a scam?

Bon-Ton has a Trustpilot rating of 3.1/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (52/100).

What is Bon-Ton's EcomScout rating and what does it mean?

Bon-Ton has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Bon-Ton generate?

Bon-Ton receives approximately 149.1K visits per year with estimated monthly revenue of $17.3K - $37.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Bon-Ton use?

We detected 4 Shopify apps on Bon-Ton, including Shop, Pre-Order, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Activewear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Bon-Ton. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Activewear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Bon-Ton Shopify store analysis • ActivewearFashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: