Boodles
boodles.comBoodles receives an EcomScout Rating of S (71/100), ranking #2,749 out of 1,097,530 Shopify stores we track. This Fine Jewelry Jewelry & Accessories store attracts 401.3K visits per year with estimated revenue of $215.3K - $466.6K/mo. It offers 1.4K products at an average price of £3,525.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 32%, paid 31%, direct 19%, referral 6%.
Product pricing: Average price of £3,525 (range: £1,200 – £15,300) — ≈ $4,477 USD. Positioned in the premium segment.
Ad spend: Estimated $8.0K/mo in paid search ($96.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.8/5 based on 11 reviews. Good standing with customers.
Top markets: GB (37%), US (18%), FR (9%).
Best-selling product: Boodles Brilliance Platinum Diamond Engagement Ring (£12,000). Other top sellers include The Boodles Ashoka Diamond Platinum Engagement Ring, Love Letter White Gold Initial Pendant, Love Letter Rose Gold Initial Pendant.
Fine Jewelry Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fine Jewelry market generates $7M/month across 823 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Fine Jewelry stores earn $48K+/month
- •This store outperforms 83% of Fine Jewelry competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Fine Jewelry
Best Selling Products
#1Boodles Brilliance Platinum Diamond Engagement Ring
£12,000≈ $15,240
#2The Boodles Ashoka Diamond Platinum Engagement Ring
£15,300≈ $19,431
#3Love Letter White Gold Initial Pendant
£1,200≈ $1,524
#4Love Letter Rose Gold Initial Pendant
£1,200≈ $1,524
#5Love Letter Yellow Gold Initial Pendant
£1,200≈ $1,524
#6Love Letter Diamond White Gold Initial Pendant
£2,600≈ $3,302
#7Love Letter Diamond Yellow Gold Initial Pendant
£2,600≈ $3,302
#8Love Letter Diamond Rose Gold Initial Pendant
£2,600≈ $3,302
#9Blossom Mini White Gold Diamond Pendant
£2,000≈ $2,540
#10Blossom Mini Rose Gold Diamond Pendant
£2,000≈ $2,540
≈ $4,477 USD
Range: £1,200 - £15,300
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$8K
Google Ads estimate
Yearly Ad Budget
$97K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| jewelry store near me | 197K | $1.88 | $2.4K |
| pendantEasy | 35K | $1.12 | $9.6K |
| wedding bandsEasy | 23K | $2.08 | $56.9K |
| wedding ringEasy | 23K | $1.69 | $23.9K |
| vintage engagement ringsEasy | 8K | $1.07 | $1.3K |
Trustpilot Rating
11 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
VitalsSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry
Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift
Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated
Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"
Frequently Asked Questions About Boodles
Is Boodles a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Boodles is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Boodles safe to buy from? Is it a scam?
Boodles has a Trustpilot rating of 3.8/5 based on 11 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (71/100).
What is Boodles's EcomScout rating and what does it mean?
Boodles has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Boodles generate?
Boodles receives approximately 401.3K visits per year with estimated monthly revenue of $215.3K - $466.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Boodles use?
We detected 7 Shopify apps on Boodles, including Shop, Form Builder, Vitals and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fine Jewelry store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Boodles. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fine Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.