Boori
boori.co.ukBoori receives an EcomScout Rating of S (60/100), ranking #18,158 out of 1,188,913 Shopify stores we track. This Home Decor Home & Garden store attracts 376.5K visits per year with estimated revenue of $53.0K - $116.5K/mo. It offers 244 products at an average price of £103.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 46%, direct 20%, paid 18%, referral 6%.
Product pricing: Average price of £103 (range: £14 – £375) — ≈ $131 USD. Positioned in the premium segment.
Ad spend: Estimated $45/mo in paid search ($540/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 34 reviews. Good standing with customers.
Top markets: GB (61%), US (15%), AU (6%).
Best-selling product: Tidy Toy Cabinet (£180.99). Other top sellers include Oval Cot Jersey Fitted Sheet 119 x 64cm, Tidy Foot Step Stool, Cot Bed Fitted Mattress Protector 132 x 70cm.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $44M/month across 20,961 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $37K+/month
- •This store outperforms 94% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •1036 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Tidy Toy Cabinet
£180.99≈ $230
#2Oval Cot Jersey Fitted Sheet 119 x 64cm
£13.99≈ $18
#3Tidy Foot Step Stool
£32.99≈ $42
#4Cot Bed Fitted Mattress Protector 132 x 70cm
£22.99≈ $29
#5Neat Single Bed
£161.99≈ $206
#6Oval Cot Fitted Mattress Protector (121cm x 69cm)
£21.99≈ $28
#7Cot & Cot Bed Jersey Fitted Sheet
£13.99≈ $18
#8Toddler Guard Panel
£45.99≈ $58
#9Neat Under Bed Storage Drawer 2 Pack
£92.99≈ $118
#10Bed Guard Panel
£59.99≈ $76
≈ $131 USD
Range: £14 - £375
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$45
Google Ads estimate
Yearly Ad Budget
$540
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| best kids desk | 270 | $3.04 | $8 |
| children beds | 44 | $0.86 | $205 |
Trustpilot Rating
34 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
Loox Photo ReviewsSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Frequently Asked Questions About Boori
Is Boori a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Boori is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Boori safe to buy from? Is it a scam?
Boori has a Trustpilot rating of 3.9/5 based on 34 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).
What is Boori's EcomScout rating and what does it mean?
Boori has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Boori generate?
Boori receives approximately 376.5K visits per year with estimated monthly revenue of $53.0K - $116.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Boori use?
We detected 14 Shopify apps on Boori, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Boori. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.