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1.1M/yr$1.2M/mo
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Bootlegger

bootlegger.coffee
S
61/100
EcomScout

Bootlegger receives an EcomScout Rating of S (61/100), ranking #16,173 out of 1,190,454 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 395.8K visits per year with estimated revenue of $11.1K - $27.7K/mo. It offers 184 products at an average price of ZAR 450.

Analysis by EcomScout Research Team · How we calculate ratings

Consumer ElectronicsElectronics & TechMobile Accessories
Est. Revenue/mo
$11.1K - $27.7K/mo
Est. Traffic/mo
33.0K
Products
184
Top Market
ZA (88%)
Top Channel
organic (68%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 68%, direct 15%, paid 13%.

Product pricing: Average price of ZAR 450 (range: ZAR 44 – ZAR 940) — ≈ $25 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: ZA (88%), NA (5%), GB (4%).

Best-selling product: Bootlegger Online Voucher (ZAR 200). Other top sellers include House Blend 1kg, Bulk Capsules (100's) House Blend, Bulk Capsules (100's) Dark Roast.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Consumer Electronics market generates $5M/month across 2,960 stores
  • •3% are enterprise stores (>$100K/mo) — achievable market
  • •82% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Consumer Electronics stores earn $24K+/month
  • •This store outperforms 93% of Consumer Electronics competitors
  • •Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • •High average order value ($183) suggests premium positioning works well
  • •75 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Consumer Electronics

Shop90%Block71%Judge.me Product Reviews34%Pre-Order32%

Best Selling Products

Bootlegger Online Voucher#1

Bootlegger Online Voucher

ZAR 200≈ $11

House Blend 1kg#2

House Blend 1kg

ZAR 470≈ $26

Bulk Capsules (100's) House Blend#3

Bulk Capsules (100's) House Blend

ZAR 800≈ $44

Bulk Capsules (100's) Dark Roast#4

Bulk Capsules (100's) Dark Roast

ZAR 800≈ $44

House Blend 2kg#5

House Blend 2kg

ZAR 940≈ $52

Iced Coffee Can#6

Iced Coffee Can

ZAR 44≈ $2.42

Ceremony Matcha#7

Ceremony Matcha

ZAR 800≈ $44

Bulk Capsules (100's) Combo#8

Bulk Capsules (100's) Combo

ZAR 800≈ $44

Colombia Decaf 1kg#9

Colombia Decaf 1kg

ZAR 600≈ $33

The Bootlegger Experience - Roastery Tours#10

The Bootlegger Experience - Roastery Tours

ZAR 250≈ $14

Analyzing...
Bounce Rate
46.5%
Pages/Visit
2.4
Avg. Time on Site
2m 19s
Avg. Product Price
ZAR 450

≈ $25 USD

Range: ZAR 44 - ZAR 940

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth65/100
Trustpilot45/100
Marketing Efficiency7/100

Traffic Sources

organic67.9%
direct15.3%
paid13.0%
referral0.2%
social0.0%

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇿🇦South Africa
88.4%
🌍NA
5.5%
🇬🇧United Kingdom
4.4%
🇺🇸United States
1.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

Klaviyo: Email Marketing & SMSLoox Photo Reviews4.9PageFly Landing Page Builder4.9Infinite OptionsBack in StockReCharge SubscriptionsVitals4.9WiserBlockIspushowltheme

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Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

61
$19.00+31%
blink plus plan with monthly auto-renewal

blink plus plan with monthly auto-renewal

55
$11.99+22%
SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

52
$19.99+53%
YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

50
$9.98+53%
See all trending Consumer Electronics products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Bootlegger

Is Bootlegger a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Bootlegger is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Bootlegger safe to buy from? Is it a scam?

Bootlegger has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).

What is Bootlegger's EcomScout rating and what does it mean?

Bootlegger has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Bootlegger generate?

Bootlegger receives approximately 395.8K visits per year with estimated monthly revenue of $11.1K - $27.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Bootlegger use?

We detected 10 Shopify apps on Bootlegger, including Klaviyo: Email Marketing & SMS, Loox Photo Reviews, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Bootlegger. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Bootlegger Shopify store analysis • Consumer Electronics • Electronics & Tech • Unlikely Dropshipper • Rating: S

Last updated: August 10, 2026

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