Boppy
boppy.comBoppy receives an EcomScout Rating of S (63/100), ranking #7,090 out of 912,441 Shopify stores we track. This Baby Products Baby & Kids store attracts 743.7K visits per year with estimated revenue of $50.4K - $117.6K/mo. It offers 40 products at an average price of $46.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 55%, direct 27%, referral 10%, paid 7%.
Product pricing: Average price of $46 (range: $13 – $100). Mid-range pricing strategy.
Ad spend: Estimated $1.4K/mo in paid search ($16.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.4/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (65%), GB (7%), CA (5%).
Best-selling product: Boppy Complete Nursing Pillow ($60). Other top sellers include Boppy Nursing Pillow Luxe, Boppy Nursing Pillow, ComfyFit® Adjust Hybrid Baby Carrier.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $14M/month across 7,873 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $26K+/month
- •This store outperforms 93% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •271 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1Boppy Complete Nursing Pillow
$60
#2Boppy Nursing Pillow Luxe
$60
#3Boppy Nursing Pillow
$50
#4ComfyFit® Adjust Hybrid Baby Carrier
$60
#5Boppy Cozy Cabana
$95
#6Shopping Cart Cover
$35
#7Pregnancy Body Pillow
$45
#8Side Sleeper Pregnancy Pillow
$35
#9Total Body Pregnancy Pillow with Removable Pillow Cover
$60
#10Proper Posture Floor and Booster Seat
$100
Range: $13 - $100
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$17K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| boppy pillowEasy | 7K | $0.45 | $571 |
| boppyEasy | 7K | $0.47 | $624 |
| boppieEasy | 400 | $0.67 | - |
| boppy pillow pregnancy | 340 | - | - |
| boppy wedge pillowEasy | 320 | - | - |
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
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Frequently Asked Questions About Boppy
Is Boppy a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Boppy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Boppy safe to buy from? Is it a scam?
Boppy has a Trustpilot rating of 3.4/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (63/100).
What is Boppy's EcomScout rating and what does it mean?
Boppy has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Boppy generate?
Boppy receives approximately 743.7K visits per year with estimated monthly revenue of $50.4K - $117.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Boppy use?
We detected 5 Shopify apps on Boppy, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Boppy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.