boring.co
boring.coboring.co receives an EcomScout Rating of S (63/100), ranking #12,398 out of 1,125,961 Shopify stores we track. This Mattresses Home & Garden store attracts 572.5K visits per year with estimated revenue of $167.4K - $368.3K/mo. It offers 9 products at an average price of $307.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 30%, direct 22%, paid 13%, referral 7%.
Product pricing: Average price of $307 (range: $90 – $799). Positioned in the premium segment.
Ad spend: Estimated $66.8K/mo in paid search ($801.6K/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Top markets: US (99%), CA (1%), PH (0%).
Best-selling product: Boring Hybrid Mattress ($599). Other top sellers include Boring AF® (All-Foam) Mattress, Boring AF® Pillow, Mattress Protector.
Mattresses Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Mattresses market generates $2M/month across 123 stores
- •15% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Mattresses stores earn $144K+/month
- •This store outperforms 88% of Mattresses competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Mattresses
Best Selling Products
Range: $90 - $799
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$67K
Google Ads estimate
Yearly Ad Budget
$802K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| bearEasy | 273K | $0.38 | $239 |
| purple mattressEasy | 242K | $2.54 | $211.8K |
| casperEasy | 161K | $2.25 | $117.5K |
| mattress store near me | 152K | $2.73 | $10.4K |
| casper mattress | 133K | $3.09 | $257.9K |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
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Frequently Asked Questions About boring.co
Is boring.co a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, boring.co is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is boring.co safe to buy from? Is it a scam?
We don't have Trustpilot review data for boring.co. However, our EcomScout rating is S (63/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is boring.co's EcomScout rating and what does it mean?
boring.co has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does boring.co generate?
boring.co receives approximately 572.5K visits per year with estimated monthly revenue of $167.4K - $368.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does boring.co use?
We detected 4 Shopify apps on boring.co, including Shop, Judge.me Product Reviews, Layout and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Mattresses store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against boring.co. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Mattresses store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.