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Bourjois

bourjois.fr
A+
56/100
EcomScout

Bourjois receives an EcomScout Rating of A+ (56/100), ranking #29,158 out of 1,190,700 Shopify stores we track. This Pet Supplies Pets store attracts 869.8K visits per year with estimated revenue of $29.8K - $59.6K/mo. It offers 437 products at an average price of €14.

Analysis by EcomScout Research Team · How we calculate ratings

Pet SuppliesPetsPet Food
Est. Revenue/mo
$29.8K - $59.6K/mo
Est. Traffic/mo
72.5K
Products
437
Top Market
FR (62%)
Top Channel
organic (35%)
Trustpilot
2.0/5 (38)

Store Intelligence Summary

Traffic breakdown: organic 35%, paid 16%, direct 12%, referral 2%.

Product pricing: Average price of €14 (range: €5 – €16) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.0/5 based on 38 reviews. Mixed reviews — potential service or quality concerns.

Top markets: FR (62%), US (8%), PL (7%).

Best-selling product: FOND DE TEINT HEALTHY MIX (€15.50). Other top sellers include BRONZER & CONTOUR MACARON MELT, ROUGE À LÈVRES CLOUD CRÈME, BLUSH BOITE RONDE CRÈME.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$31.1M/mo
Total Stores
10,379
Avg Revenue
$3K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

34%
36%
20%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Pet Supplies market generates $31M/month across 10,379 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Pet Supplies stores earn $54K+/month
  • •This store outperforms 94% of Pet Supplies competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •618 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Pet Supplies

Shop84%Block62%Judge.me Product Reviews32%Pre-Order26%

Best Selling Products

FOND DE TEINT HEALTHY MIX#1

FOND DE TEINT HEALTHY MIX

€15.50≈ $17

BRONZER & CONTOUR MACARON MELT#2

BRONZER & CONTOUR MACARON MELT

€15.90≈ $17

ROUGE À LÈVRES CLOUD CRÈME#3

ROUGE À LÈVRES CLOUD CRÈME

€14.90≈ $16

BLUSH BOITE RONDE CRÈME#4

BLUSH BOITE RONDE CRÈME

€13.90≈ $15

STICK PAILLETÉ MULTI-USAGE ICY SPARKLY#5

STICK PAILLETÉ MULTI-USAGE ICY SPARKLY

€12.90≈ $14

POUDRE DE RIZ DE JAVA#6

POUDRE DE RIZ DE JAVA

€12.99≈ $14

Poudre Bronzante Always Fabulous#7

Poudre Bronzante Always Fabulous

€14.50≈ $16

MASCARA TWIST-UP THE VOLUME TWIST LIFT AND FREEZE#8

MASCARA TWIST-UP THE VOLUME TWIST LIFT AND FREEZE

€15.90≈ $17

POUDRE LIBRE#9

POUDRE LIBRE

€14.99≈ $16

TAILLE-CRAYON DOUBLE EMBOUT#10

TAILLE-CRAYON DOUBLE EMBOUT

€4.90≈ $5.34

Analyzing...
Bounce Rate
50.3%
Pages/Visit
3.1
Avg. Time on Site
44s
Avg. Product Price
€14

≈ $16 USD

Range: €5 - €16

Rating Breakdown

Business Quality90/100
Traffic Growth85/100
Revenue Performance47/100
Trustpilot40/100
Marketing Efficiency22/100

Traffic Sources

organic34.7%
paid16.4%
direct11.7%
referral2.3%
social1.9%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

2.0

38 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
62.1%
🇺🇸United States
7.8%
🇵🇱Poland
6.5%
🇩🇿Algeria
5.7%
🇧🇪Belgium
4.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

Back in StockKlaviyo: Email Marketing & SMSReCharge SubscriptionsPageFly Landing Page Builder4.9Trustpilot3.5BlockWheelio

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Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

55
$18.99+58%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

51
$22.99+50%
Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

45
$9.30+8%
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

44
$15.48+11%
See all trending Pet Supplies products

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Frequently Asked Questions About Bourjois

Is Bourjois a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Bourjois is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Bourjois safe to buy from? Is it a scam?

Bourjois has a Trustpilot rating of 2.0/5 based on 38 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (56/100).

What is Bourjois's EcomScout rating and what does it mean?

Bourjois has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Bourjois generate?

Bourjois receives approximately 869.8K visits per year with estimated monthly revenue of $29.8K - $59.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Bourjois use?

We detected 7 Shopify apps on Bourjois, including Back in Stock, Klaviyo: Email Marketing & SMS, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Bourjois. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Bourjois Shopify store analysis • Pet Supplies • Pets • Unlikely Dropshipper • Rating: A+

Last updated: August 9, 2026

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