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BOY LONDON

boy-london.com
55/100
EcomScout

BOY LONDON receives an EcomScout Rating of A+ (55/100), ranking #16,631 out of 767,435 Shopify stores we track. This Streetwear Fashion & Apparel store attracts 384.9K visits per year with estimated revenue of $31.5K - $68.3K/mo. It offers 250 products at an average price of £51.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$31.5K - $68.3K/mo
Est. Traffic/mo
32.1K
Products
250
Top Market
US (27%)
Top Channel
organic (87%)
Trustpilot
4.1/5 (246)

Store Intelligence Summary

Traffic breakdown: organic 87%, social 4%, direct 4%.

Product pricing: Average price of £51 (range: £23 – £100) — ≈ $64 USD. Mid-range pricing strategy.

Customer trust: Trustpilot score 4.1/5 based on 246 reviews. Good standing with customers.

Top markets: US (27%), GB (11%), PH (8%).

Best-selling product: STRENGTH HOOD (£60). Other top sellers include BOY REPEAT SWEATSHIRT, BOY REPEAT SWEATSHIRT, CHOPPED T-SHIRT.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Streetwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.4M/mo
Total Stores
1,818
Avg Revenue
$1K/mo
Top 10% Threshold
$23K/mo

Competition Breakdown

45%
37%
12%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Streetwear market generates $2M/month across 1,818 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Streetwear stores earn $23K+/month
  • This store outperforms 94% of Streetwear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 64 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
50.7%
Pages/Visit
1.8
Avg. Time on Site
17s
Avg. Product Price
£51

≈ $64 USD

Range: £23 - £100

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance46/100

Traffic Sources

organic86.9%
social4.5%
direct3.5%
paid0.0%
referral0.0%

Trustpilot Rating

4.1

246 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
27.0%
🇬🇧United Kingdom
10.8%
🇵🇭Philippines
8.4%
🇹🇼Taiwan
7.2%
🇷🇺Russia
6.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About BOY LONDON

Is BOY LONDON a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, BOY LONDON is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is BOY LONDON safe to buy from? Is it a scam?

BOY LONDON has a Trustpilot rating of 4.1/5 based on 246 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (55/100).

What is BOY LONDON's EcomScout rating and what does it mean?

BOY LONDON has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does BOY LONDON generate?

BOY LONDON receives approximately 384.9K visits per year with estimated monthly revenue of $31.5K - $68.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does BOY LONDON use?

We detected 9 Shopify apps on BOY LONDON, including Shop, Klaviyo: Email Marketing & SMS, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Streetwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against BOY LONDON. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Streetwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

BOY LONDON Shopify store analysis • StreetwearFashion & Apparel • Unlikely Dropshipper • Rating: A+

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