Briggs & Riley
briggs-riley.caBriggs & Riley receives an EcomScout Rating of S (71/100), ranking #2,289 out of 968,355 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 373.4K visits per year with estimated revenue of $143.4K - $358.4K/mo. It offers 136 products at an average price of CA$730.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 41%, paid 30%, direct 18%, referral 5%.
Product pricing: Average price of CA$730 (range: CA$25 – CA$1,799) — ≈ $540 USD. Positioned in the premium segment.
Ad spend: Estimated $499/mo in paid search ($6.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 3,596 reviews. Excellent reputation — customers rate this store highly.
Top markets: CA (69%), US (6%), NG (5%).
Best-selling product: Global 53cm Hardside Carry-On Expandable Spinner (CA$649). Other top sellers include Extra Large 81cm Hardside Trunk Spinner, Large 75cm Hardside Expandable Spinner, Medium 68cm Hardside Expandable Spinner.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
#1Global 53cm Hardside Carry-On Expandable Spinner
CA$649≈ $480
#2Extra Large 81cm Hardside Trunk Spinner
CA$779≈ $576
#3Large 75cm Hardside Expandable Spinner
CA$799≈ $591
#4Medium 68cm Hardside Expandable Spinner
CA$749≈ $554
#5Essential 56cm Hardside Carry-On Expandable Spinner
CA$649≈ $480
#6Frequent Flyer Set
CA$1,099≈ $813
#7Medium Widemouth Backpack
CA$349≈ $258
#8Long Haul Set
CA$1,699≈ $1,257
#9Business Trip Set
CA$1,325≈ $981
#10Medium Cargo Backpack
CA$359≈ $266
≈ $540 USD
Range: CA$25 - CA$1,799
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$499
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| tumi luggageEasy | 8K | $0.98 | $4.9K |
| travel bags | 4K | $1.07 | $3.8K |
| briggs and riley luggageEasy | 3K | $1.03 | $260 |
| luggage brands | 2K | $1.08 | $291 |
| briggs and riley vs tumiEasy | 135 | $2.59 | $13 |
Trustpilot Rating
3,596 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Consumer Electronics Products
Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.
Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue
WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home
Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black
Frequently Asked Questions About Briggs & Riley
Is Briggs & Riley a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Briggs & Riley is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Briggs & Riley safe to buy from? Is it a scam?
Briggs & Riley has a Trustpilot rating of 4.6/5 based on 3,596 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).
What is Briggs & Riley's EcomScout rating and what does it mean?
Briggs & Riley has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Briggs & Riley generate?
Briggs & Riley receives approximately 373.4K visits per year with estimated monthly revenue of $143.4K - $358.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Briggs & Riley use?
We detected 9 Shopify apps on Briggs & Riley, including Shop, Yotpo Reviews & UGC, SearchSpring and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Briggs & Riley. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.