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Brixton homepage screenshot
68/100
EcomScout

Brixton receives an EcomScout Rating of S (68/100), ranking #1,413 out of 145,759 Shopify stores we track. This Apparel Retail store attracts 3.1M visits per year with estimated revenue of $270.0K - $629.9K/mo. It offers 897 products at an average price of $52.

Store descriptionInspired by music, culture, and the people who surround them, Brixton is the collaboration of three friends who wanted to convey their lifestyle through unique products. The clean, classic design of the Brixton collection has a modern yet timeless feel.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$270.0K - $629.9K/mo
Est. Traffic/mo
255.3K
Products
897
Top Market
US (49%)
Top Channel
Search (64%)
Trustpilot
1.4/5 (165)

Store Intelligence Summary

Traffic breakdown: Search 64%, Direct 20%, Social 7%, Mail 4%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $52 (range: $10 – $149). Mid-range pricing strategy.

Ad spend: Estimated $8.7K/mo in paid search ($104.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.4/5 based on 165 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (49%), CA (10%), GB (6%).

Best-selling product: Bowery Flannel - Black/Charcoal ($79.00). Other top sellers include Bowery Flannel - Black/Adrenaline Rush/Off White, Bowery Flannel - Black/Cream, Fiddler Fisherman Cap - Black.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$49.5M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $49M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $11K+/month
  • This store outperforms 86% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.1%
Pages/Visit
3.6
Avg. Time on Site
1m 42s
Avg. Product Price
$52

Range: $10 - $149

Rating Breakdown

Business Quality100/100
Revenue Performance71/100
Marketing Efficiency70/100
Traffic Growth60/100
Trustpilot50/100

Traffic Sources

Search63.7%
Direct19.5%
Social7.5%
Mail4.3%
Referrals2.7%
Paid Referrals0.9%

Marketing & Ad Spend

Monthly Ad Spend

$9K

Google Ads estimate

Yearly Ad Budget

$105K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
brixton33K$0.34$2.6K
brixton hatsEasy5K$0.47$1.3K
mens tank tops3K$1.00$1.6K
mens hat3K$0.79$1.0K
brixton clothingEasy1K$0.55$301

Trustpilot Rating

1.4

165 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
48.7%
🇨🇦Canada
10.5%
🇬🇧United Kingdom
6.5%
🇦🇺Australia
6.2%
🇩🇪Germany
2.4%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Top Keywords

brixtonbrixton supplybrixton clothingbrixton hatbrixto

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsMicrosoft Clarity

Reviews

TrustpilotStamped.io Product ReviewsStamped.ioStamped.io

Sales Channels

Shop

Customer Support

Gorgias

Forms

Form Builder

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Brixton

Is Brixton a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Brixton is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Brixton safe to buy from? Is it a scam?

Brixton has a Trustpilot rating of 1.4/5 based on 165 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (68/100).

What is Brixton's EcomScout rating and what does it mean?

Brixton has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Brixton generate?

Brixton receives approximately 3.1M visits per year with estimated monthly revenue of $270.0K - $629.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Brixton use?

We detected 5 Shopify apps on Brixton, including スマホナビゲーション|リテリア Navigation, Klaviyo Reviews, Qe Slider ‑ Carousel Slider and more. The store uses the "US/US-7-5-0-Symmetry-theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Brixton. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Brixton Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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