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Broil King homepage screenshot
59/100
EcomScout

Broil King receives an EcomScout Rating of S (59/100), ranking #6,303 out of 343,192 Shopify stores we track. This Grills & Outdoor Cooking Home & Garden store attracts 262.8K visits per year with estimated revenue of $109.9K - $241.8K/mo. It offers 299 products at an average price of $549.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$109.9K - $241.8K/mo
Est. Traffic/mo
21.9K
Products
299
Top Market
US (62%)
Top Channel
direct (27%)
Trustpilot
2.9/5 (145)

Store Intelligence Summary

Traffic breakdown: direct 27%, referral 2%.

Product pricing: Average price of $549 (range: $120 – $1499). Positioned in the premium segment.

Customer trust: Trustpilot score 2.9/5 based on 145 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (62%), CA (29%), CH (4%).

Best-selling product: Stainless Steel Culinary Ring ($129.99). Other top sellers include Charcoal Gem 18" Kettle, Charcoal Crown 22" Kettle, Keg Kamado Charcoal.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Grills & Outdoor Cooking Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$278K/mo
Total Stores
2
Avg Revenue
$139K/mo
Top 10% Threshold
$221K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Grills & Outdoor Cooking market generates $0M/month across 2 stores
  • 50% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 37% of Grills & Outdoor Cooking competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Grills & Outdoor Cooking

Analyzing...
Bounce Rate
53.4%
Pages/Visit
2.8
Avg. Time on Site
1m 4s
Avg. Product Price
$549

Range: $120 - $1499

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Trustpilot60/100

Traffic Sources

direct27.3%
referral2.0%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

2.9

145 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
62.0%
🇨🇦Canada
29.5%
🇨🇭Switzerland
4.4%
🇩🇪Germany
4.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Frequently Asked Questions About Broil King

Is Broil King a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Broil King is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Broil King safe to buy from? Is it a scam?

Broil King has a Trustpilot rating of 2.9/5 based on 145 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (59/100).

What is Broil King's EcomScout rating and what does it mean?

Broil King has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Broil King generate?

Broil King receives approximately 262.8K visits per year with estimated monthly revenue of $109.9K - $241.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Broil King use?

We detected 2 Shopify apps on Broil King, including Details, Store buttons.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Grills & Outdoor Cooking store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Broil King. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Grills & Outdoor Cooking store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Broil King Shopify store analysis • Grills & Outdoor CookingHome & Garden • Unlikely Dropshipper • Rating: S

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