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brownies.co.nz

brownies.co.nz
A+
55/100
EcomScout

brownies.co.nz receives an EcomScout Rating of A+ (55/100), ranking #32,611 out of 1,193,064 Shopify stores we track. This Furniture Home & Garden store attracts 329.4K visits per year with estimated revenue of $97.9K - $215.5K/mo. It offers 61 products at an average price of NZ$679.

Analysis by EcomScout Research Team · How we calculate ratings

FurnitureHome & GardenBeds and Mattresses
Est. Revenue/mo
$97.9K - $215.5K/mo
Est. Traffic/mo
27.4K
Products
61
Top Market
NZ (100%)
Top Channel
organic (36%)

Store Intelligence Summary

Traffic breakdown: organic 36%, paid 31%, direct 14%.

Product pricing: Average price of NZ$679 (range: NZ$56 – NZ$1,539) — ≈ $414 USD. Positioned in the premium segment.

0

Top markets: NZ (100%).

Best-selling product: Upholstered Base Upgrade. Other top sellers include Sense-A-Tech Backcare, Therapedic – Pocket Spring Silk Pillow, Sense-A-Tech Elegance.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Furniture Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.1M/mo
Total Stores
4,835
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Furniture market generates $7M/month across 4,835 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Furniture stores earn $11K+/month
  • •This store outperforms 87% of Furniture competitors
  • •Chairs shows highest opportunity with $1,673 median revenue and medium competition
  • •High average order value ($253) suggests premium positioning works well

Top Apps in Furniture

Shop65%Block64%Pre-Order30%Judge.me Product Reviews26%

Best Selling Products

Upholstered Base Upgrade#1

Upholstered Base Upgrade

Sense-A-Tech Backcare#2

Sense-A-Tech Backcare

NZ$599≈ $365

Therapedic – Pocket Spring Silk Pillow#3

Therapedic – Pocket Spring Silk Pillow

NZ$89≈ $54

Sense-A-Tech Elegance#4

Sense-A-Tech Elegance

NZ$659≈ $402

Sense-A-Tech Plush#5

Sense-A-Tech Plush

NZ$769≈ $469

Anniversary Pocket#6

Anniversary Pocket

NZ$769≈ $469

Drawers Upgrade#7

Drawers Upgrade

Sense-A-Tech Backcare#8

Sense-A-Tech Backcare

NZ$299≈ $182

Anniversary Pocket#9

Anniversary Pocket

NZ$549≈ $335

Sense-A-Tech Elegance#10

Sense-A-Tech Elegance

NZ$399≈ $243

Analyzing...
Bounce Rate
25.8%
Pages/Visit
2.4
Avg. Time on Site
1m 18s
Avg. Product Price
NZ$679

≈ $414 USD

Range: NZ$56 - NZ$1,539

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth70/100
Marketing Efficiency7/100

Traffic Sources

organic36.5%
paid31.0%
direct14.1%
social0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Top Countries

🇳🇿New Zealand
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

ShopKlaviyo: Email Marketing & SMSForm Builder4.8Frequently Bought Together4.9

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Trending Furniture Products

Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.

Lazzanto Nightstand with Rear Charging Station, LED Light, 2 Drawers, Black | Industrial Nightstand, 2 USB-A Ports & AC Outlets, Raised Back Guard, Fabric Storage Drawers, Bedside Table for Bedroom, Dorm

Lazzanto Nightstand with Rear Charging Station, LED Light, 2 Drawers, Black | Industrial Nightstand, 2 USB-A Ports & AC Outlets, Raised Back Guard, Fabric Storage Drawers, Bedside Table for Bedroom, Dorm

69
$39.99-4%
WLIVE Tall Dresser for Bedroom, 9 Drawer Chest of Drawers, Rustic Brown | 9 roomy fabric drawers, Tall storage design, Bedroom or closet use, Sturdy steel frame, Smooth wood tabletop

WLIVE Tall Dresser for Bedroom, 9 Drawer Chest of Drawers, Rustic Brown | 9 roomy fabric drawers, Tall storage design, Bedroom or closet use, Sturdy steel frame, Smooth wood tabletop

67
$69.99-4%
SUPERJARE 78.8 inch Narrow Behind Couch Table with 2 Charging Stations | 2 AC Outlets with USB-C Ports, Extra Storage Behind Sofa, Sofa Table Console Table for Entryway Living room, Rustic Brown

SUPERJARE 78.8 inch Narrow Behind Couch Table with 2 Charging Stations | 2 AC Outlets with USB-C Ports, Extra Storage Behind Sofa, Sofa Table Console Table for Entryway Living room, Rustic Brown

65
$59.99-4%
Kitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials

Kitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials

62
$9.97-4%
See all trending Furniture products

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Frequently Asked Questions About brownies.co.nz

Is brownies.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, brownies.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is brownies.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for brownies.co.nz. However, our EcomScout rating is A+ (55/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is brownies.co.nz's EcomScout rating and what does it mean?

brownies.co.nz has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does brownies.co.nz generate?

brownies.co.nz receives approximately 329.4K visits per year with estimated monthly revenue of $97.9K - $215.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does brownies.co.nz use?

We detected 4 Shopify apps on brownies.co.nz, including Shop, Klaviyo: Email Marketing & SMS, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against brownies.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

brownies.co.nz Shopify store analysis • Furniture • Home & Garden • Unlikely Dropshipper • Rating: A+

Last updated: August 10, 2026

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