Budgy Smuggler
budgysmuggler.com.auBudgy Smuggler receives an EcomScout Rating of S (68/100), ranking #4,992 out of 1,116,422 Shopify stores we track. This Swimwear Fashion & Apparel store attracts 1.4M visits per year with estimated revenue of $70.9K - $153.7K/mo. It offers 866 products at an average price of A$63.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 34%, organic 28%, paid 11%, social 11%.
Product pricing: Average price of A$63 (range: A$25 – A$79) — ≈ $41 USD. Mid-range pricing strategy.
Ad spend: Estimated $66/mo in paid search ($792/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.0/5 based on 1,163 reviews. Good standing with customers.
Top markets: AU (78%), US (5%), GB (5%).
Best-selling product: Chilli Willies (A$69). Other top sellers include Flaming Goes, Rubber Ducks, Pink Fineapples.
Swimwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Swimwear market generates $3M/month across 1,442 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Swimwear stores earn $29K+/month
- •This store outperforms 92% of Swimwear competitors
- •Low average order value ($0) — consider bundling or upsells
- •58 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Swimwear
Best Selling Products
≈ $41 USD
Range: A$25 - A$79
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$66
Google Ads estimate
Yearly Ad Budget
$792
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| boys swim trunksEasy | 1K | $1.15 | $453 |
| daily jocks australia | 125 | - | - |
| pajamas australiaEasy | 44 | - | - |
| budgie smuggler uk | 44 | - | - |
| private label swimwear manufacturersEasy | 44 | - | - |
Trustpilot Rating
1,163 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Swimwear Products
Products gaining popularity in Swimwear right now, based on Amazon & Google Trends data.
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver
Frequently Asked Questions About Budgy Smuggler
Is Budgy Smuggler a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Budgy Smuggler is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Budgy Smuggler safe to buy from? Is it a scam?
Budgy Smuggler has a Trustpilot rating of 4.0/5 based on 1,163 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).
What is Budgy Smuggler's EcomScout rating and what does it mean?
Budgy Smuggler has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Budgy Smuggler generate?
Budgy Smuggler receives approximately 1.4M visits per year with estimated monthly revenue of $70.9K - $153.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Budgy Smuggler use?
We detected 10 Shopify apps on Budgy Smuggler, including Shop, Pre-Order, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Swimwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Budgy Smuggler. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Swimwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.