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Bug-A-Salt

bugasalt.com.au
58/100
EcomScout

Bug-A-Salt receives an EcomScout Rating of A+ (58/100), ranking #23,169 out of 1,188,411 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 230.9K visits per year with estimated revenue of $20.8K - $45.0K/mo. It offers 25 products at an average price of A$116.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$20.8K - $45.0K/mo
Est. Traffic/mo
19.2K
Products
25
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
3.5/5 (81)

Store Intelligence Summary

Product pricing: Average price of A$116 (range: A$25 – A$200) — ≈ $77 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.5/5 based on 81 reviews. Good standing with customers.

Top markets: AU (100%).

Best-selling product: Bug-A-Salt 3.0 Yellow (A$89.99). Other top sellers include Bug-A-Salt 3.0 Advanced Combat Fibre Optic, Bug-Beam Laser, Bug-A-Salt 3.0 Orange Crush Edition.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$29.8M/mo
Total Stores
8,284
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

31%
34%
22%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $30M/month across 8,284 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $69K+/month
  • This store outperforms 95% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 620 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
49.8%
Pages/Visit
2.3
Avg. Time on Site
6m 52s
Avg. Product Price
A$116

≈ $77 USD

Range: A$25 - A$200

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot65/100
Revenue Performance58/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.5

81 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

Frequently Asked Questions About Bug-A-Salt

Is Bug-A-Salt a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Bug-A-Salt is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Bug-A-Salt safe to buy from? Is it a scam?

Bug-A-Salt has a Trustpilot rating of 3.5/5 based on 81 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (58/100).

What is Bug-A-Salt's EcomScout rating and what does it mean?

Bug-A-Salt has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Bug-A-Salt generate?

Bug-A-Salt receives approximately 230.9K visits per year with estimated monthly revenue of $20.8K - $45.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Bug-A-Salt use?

We detected 6 Shopify apps on Bug-A-Salt, including Shop, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Bug-A-Salt. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Bug-A-Salt Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: A+

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