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Burnell's

burnells.com
A
53/100
EcomScout

Burnell's receives an EcomScout Rating of A (53/100), ranking #40,276 out of 1,222,717 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 155.2K visits per year with estimated revenue of $80.7K - $201.8K/mo. It offers 751 products at an average price of $2,204.

Analysis by EcomScout Research Team · How we calculate ratings

Consumer ElectronicsElectronics & TechMobile Accessories
Est. Revenue/mo
$80.7K - $201.8K/mo
Est. Traffic/mo
12.9K
Products
751
Top Market
US (100%)
Top Channel
N/A
Est. Ad Spend/mo
$455

Store Intelligence Summary

Product pricing: Average price of $2,204 (range: $235 – $4,509). Positioned in the premium segment.

Ad spend: Estimated $455/mo in paid search ($5.5K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (100%).

Best-selling product: Diamond & Color Pendant ($3,229). Other top sellers include Diamond Bezel Band, Diamond Anniversary Band, Diamond Stationed Necklace.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Consumer Electronics market generates $5M/month across 2,960 stores
  • •3% are enterprise stores (>$100K/mo) — achievable market
  • •82% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Consumer Electronics stores earn $24K+/month
  • •This store outperforms 93% of Consumer Electronics competitors
  • •Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • •High average order value ($183) suggests premium positioning works well
  • •75 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Consumer Electronics

Shop96%Block75%Judge.me Product Reviews35%Pre-Order34%

Best Selling Products

Diamond & Color Pendant#1

Diamond & Color Pendant

$3,229

Diamond Bezel Band#2

Diamond Bezel Band

$1,219

Diamond Anniversary Band#3

Diamond Anniversary Band

$3,339

Diamond Stationed Necklace#4

Diamond Stationed Necklace

$3,109

Stationed Diamond Necklace#5

Stationed Diamond Necklace

$2,969

Beaded Diamond Hoops#6

Beaded Diamond Hoops

$1,269

Star Diamond Hoops#7

Star Diamond Hoops

$1,319

Diamond Clover Studs#8

Diamond Clover Studs

$959

Diamond Pear Bracelet#9

Diamond Pear Bracelet

$2,139

Diamond Stationed Bracelet#10

Diamond Stationed Bracelet

$4,509

Analyzing...
Bounce Rate
62.0%
Pages/Visit
1.4
Avg. Time on Site
17s
Avg. Product Price
$2,204

Range: $235 - $4,509

Rating Breakdown

Business Quality80/100
Revenue Performance65/100
Traffic Growth60/100
Marketing Efficiency44/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$455

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
diamonds66K$3.30$254.1K
zales outletEasy13K$0.56$5.2K
men's wedding bandsEasy4K$0.99$4.3K
jewelry appraisalEasy1K$1.83$505
unique wedding bandsEasy1K$0.53$670

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

ShopPageFly Landing Page Builder4.9Loox Photo Reviews4.9Infinite OptionsBack in Stock4.9ReCharge SubscriptionsVitals4.9Wiser

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Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

63
$19.00+24%
YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

63
$9.98+129%
SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

61
$15.99+129%
Roku Streaming Stick HD with Voice Remote | Compact 4K Streaming Device for TV with Roku Voice Remote & Long-Range Wi-Fi - Free & Live Local News, Sports

Roku Streaming Stick HD with Voice Remote | Compact 4K Streaming Device for TV with Roku Voice Remote & Long-Range Wi-Fi - Free & Live Local News, Sports

55
$29.38+567%
See all trending Consumer Electronics products

Monitor this store daily.

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Frequently Asked Questions About Burnell's

Is Burnell's a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Burnell's is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Burnell's safe to buy from? Is it a scam?

We don't have Trustpilot review data for Burnell's. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Burnell's's EcomScout rating and what does it mean?

Burnell's has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Burnell's generate?

Burnell's receives approximately 155.2K visits per year with estimated monthly revenue of $80.7K - $201.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Burnell's use?

We detected 8 Shopify apps on Burnell's, including Shop, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Burnell's. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Burnell's Shopify store analysis • Consumer Electronics • Electronics & Tech • Unlikely Dropshipper • Rating: A

Last updated: August 16, 2026

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