Butler & Wilson
butlerandwilson.co.ukButler & Wilson receives an EcomScout Rating of S (61/100), ranking #10,478 out of 1,003,906 Shopify stores we track. This Apparel Fashion & Apparel store attracts 328.8K visits per year with estimated revenue of $18.1K - $39.2K/mo. It offers 656 products at an average price of £37.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 41%, direct 28%, paid 11%, social 10%.
Product pricing: Average price of £37 (range: £1 – £78) — ≈ $47 USD. Mid-range pricing strategy.
Ad spend: Estimated $9/mo in paid search ($108/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.9/5 based on 6,492 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (71%), US (20%), DE (7%).
Best-selling product: Square Drop Art Deco Earrings (£48). Other top sellers include Graduated Crystal Earrings, Crystal Skull Stud Earrings, Small Gift Box.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Square Drop Art Deco Earrings
£48≈ $61
#2Graduated Crystal Earrings
£32≈ $41
#3Crystal Skull Stud Earrings
£24≈ $30
#4Small Gift Box
£1≈ $1.27
#5Crystal Shooting Star Brooch
£38≈ $48
#6Crystal Stud & Cone Drop Earrings
£48≈ $61
#7Champagne Glass Clutch Pin
£38≈ $48
#8Crystal Art Deco Drop Earrings
£68≈ $86
#9Double Daisy Drop Earrings
£28≈ $36
#10Crystal Starburst Earrings
£28≈ $36
≈ $47 USD
Range: £1 - £78
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$9
Google Ads estimate
Yearly Ad Budget
$108
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| butler and wilson necklaceEasy | 10 | - | - |
Trustpilot Rating
6,492 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →
TrustpilotSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About Butler & Wilson
Is Butler & Wilson a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Butler & Wilson is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Butler & Wilson safe to buy from? Is it a scam?
Butler & Wilson has a Trustpilot rating of 4.9/5 based on 6,492 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is Butler & Wilson's EcomScout rating and what does it mean?
Butler & Wilson has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Butler & Wilson generate?
Butler & Wilson receives approximately 328.8K visits per year with estimated monthly revenue of $18.1K - $39.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Butler & Wilson use?
We detected 8 Shopify apps on Butler & Wilson, including Shop, Trustpilot, Smile.io Rewards & Loyalty and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Butler & Wilson. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.