Murmur
bymurmur.comMurmur receives an EcomScout Rating of B+ (45/100), ranking #59,969 out of 1,096,125 Shopify stores we track. This Homeware Home & Garden store attracts 46.1K visits per year with estimated revenue of $1.5K - $3.3K/mo. It offers 606 products at an average price of £26.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of £26 (range: £6 – £45) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 4.4/5 based on 528 reviews. Good standing with customers.
Top markets: GB (100%).
Best-selling product: Spa Diffuser (£19.50). Other top sellers include Sleep Diffuser, Olivia Duvet Cover Set, Cloud Grey, Georgia Duvet Cover Set, Mourne Green.
Homeware Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Homeware market generates $0M/month across 126 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Homeware stores earn $41K+/month
- •This store outperforms 96% of Homeware competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Homeware
Best Selling Products
#1Spa Diffuser
£19.50≈ $25
#2Sleep Diffuser
£19.50≈ $25
#3Olivia Duvet Cover Set, Cloud Grey
£45≈ $57
#4Georgia Duvet Cover Set, Mourne Green
£45≈ $57
#5Spa 3 Wick Scented Candle
£26≈ $33
#6Energise Diffuser
£19.50≈ $25
#7500 Thread Count Standard Pillowcases
£15≈ $19
#8Olivia Fitted Sheets, Cloud Grey
£25≈ $32
#9Sleep 3 Wick Scented Candle
£26≈ $33
#10Remy Duvet Cover Set, Linen
£45≈ $57
≈ $33 USD
Range: £6 - £45
Rating Breakdown
Traffic Sources
Trustpilot Rating
528 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
Store locatorSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
ecobee Smart Thermostat Essential - Energy Star Certified programmable Wi-Fi Thermostat - Works with Siri, Alexa, and Google Assistant
Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Charcoal
homary Smart Toilet with Bidet, Built-in Aromatherapy & LED Ambient Light, Heated Seat, Auto Open/Flush/Dry, Warm Water Wash, Remote Control
Sujeet Night Light, Night Lights Plug into Wall 4-Pack, Nightlight Plug in Night Lights, Dusk to Dawn Night Lamp Led Night Light for Bedroom, Bathroom, Hallway Warm White
Frequently Asked Questions About Murmur
Is Murmur a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Murmur is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Murmur safe to buy from? Is it a scam?
Murmur has a Trustpilot rating of 4.4/5 based on 528 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (45/100).
What is Murmur's EcomScout rating and what does it mean?
Murmur has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Murmur generate?
Murmur receives approximately 46.1K visits per year with estimated monthly revenue of $1.5K - $3.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Murmur use?
We detected 11 Shopify apps on Murmur, including Trustpilot, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Homeware store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Murmur. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Homeware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.