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caitlinwilson.com

caitlinwilson.com
56/100
EcomScout

caitlinwilson.com receives an EcomScout Rating of A+ (56/100), ranking #29,069 out of 1,188,667 Shopify stores we track. This Home Décor Home & Garden store attracts 196.4K visits per year with estimated revenue of $29.5K - $64.9K/mo. It offers 874 products at an average price of $102.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$29.5K - $64.9K/mo
Est. Traffic/mo
16.4K
Products
874
Top Market
US (88%)
Top Channel
organic (39%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 39%, referral 15%, social 14%, direct 13%.

Product pricing: Average price of $102 (range: $5 – $295). Positioned in the premium segment.

Ad spend: Estimated $451/mo in paid search ($5.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (88%), IN (6%), GB (6%).

Best-selling product: Down Feather Inserts ($30). Other top sellers include Kismet Rug in Navy, CW Premium Rug Pad, Vienna Floral Pillow Cover.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Décor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$405K/mo
Total Stores
220
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

40%
37%
18%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Décor market generates $0M/month across 220 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Décor stores earn $24K+/month
  • This store outperforms 92% of Home Décor competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
48.4%
Pages/Visit
3.1
Avg. Time on Site
2m 31s
Avg. Product Price
$102

Range: $5 - $295

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance55/100
Trustpilot45/100
Marketing Efficiency36/100

Traffic Sources

organic38.6%
referral14.9%
social13.9%
direct13.2%
paid6.8%

Marketing & Ad Spend

Monthly Ad Spend

$451

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
caitlin wilsonEasy1K--
caitlin wilson designEasy360--
caitlinwilson180$0.24-
navy and pink rugEasy135--
caitlin wilson pillowsEasy135--

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
88.4%
🇮🇳India
5.8%
🇬🇧United Kingdom
5.8%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About caitlinwilson.com

Is caitlinwilson.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, caitlinwilson.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is caitlinwilson.com safe to buy from? Is it a scam?

caitlinwilson.com has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (56/100).

What is caitlinwilson.com's EcomScout rating and what does it mean?

caitlinwilson.com has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does caitlinwilson.com generate?

caitlinwilson.com receives approximately 196.4K visits per year with estimated monthly revenue of $29.5K - $64.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does caitlinwilson.com use?

We detected 9 Shopify apps on caitlinwilson.com, including Shogun Page Builder, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Décor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against caitlinwilson.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Décor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

caitlinwilson.com Shopify store analysis • Home DécorHome & Garden • Unlikely Dropshipper • Rating: A+

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