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Calliope homepage screenshot
73/100
EcomScout

Calliope receives an EcomScout Rating of S (73/100), ranking #1,510 out of 955,958 Shopify stores we track. This Clothing Fashion & Apparel store attracts 22.6M visits per year with estimated revenue of $823.9K - $1.8M/mo. It offers 2.5K+ products at an average price of €25.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$823.9K - $1.8M/mo
Est. Traffic/mo
1.9M
Products
2.5K+
Top Market
IT (76%)
Top Channel
organic (34%)
Trustpilot
3.4/5 (17,238)

Store Intelligence Summary

Traffic breakdown: organic 34%, paid 22%, direct 21%, social 8%.

Product pricing: Average price of €25 (range: €25 – €25) — ≈ $27 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2.0K/mo in paid search ($23.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.4/5 based on 17,238 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IT (76%), PL (5%), GR (4%).

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$18.4M/mo
Total Stores
15,281
Avg Revenue
$1K/mo
Top 10% Threshold
$20K/mo

Competition Breakdown

47%
35%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $18M/month across 15,281 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $20K+/month
  • This store outperforms 94% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 473 enterprise stores (>$100K/mo) proves scalability in this market

Best Selling Products

Analyzing...
Bounce Rate
34.2%
Pages/Visit
6.9
Avg. Time on Site
4m 14s
Avg. Product Price
€25

≈ $27 USD

Range: €25 - €25

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Trustpilot80/100
Revenue Performance74/100
Marketing Efficiency22/100

Traffic Sources

organic34.0%
paid21.7%
direct20.7%
social8.3%
referral2.6%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$24K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
calliopeEasy33K$0.29$9
callipeEasy360$0.23-
calliope clothesEasy12--

Trustpilot Rating

3.4

17,238 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
75.7%
🇵🇱Poland
4.5%
🇬🇷Greece
4.0%
🇫🇷France
2.8%
🇷🇸Serbia
1.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Calliope

Is Calliope a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Calliope is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Calliope safe to buy from? Is it a scam?

Calliope has a Trustpilot rating of 3.4/5 based on 17,238 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (73/100).

What is Calliope's EcomScout rating and what does it mean?

Calliope has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Calliope generate?

Calliope receives approximately 22.6M visits per year with estimated monthly revenue of $823.9K - $1.8M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Calliope use?

We detected 6 Shopify apps on Calliope, including Releasit COD Form & Upsells, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Calliope. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Calliope Shopify store analysis • ClothingFashion & Apparel • Unlikely Dropshipper • Rating: S

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