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Luma Candles

candlesbyluma.com
46/100
EcomScout

Luma Candles receives an EcomScout Rating of B+ (46/100), ranking #16,398 out of 199,442 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 24.9K visits per year with estimated revenue of $2.2K - $4.5K/mo. It offers 45 products at an average price of $31.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.2K - $4.5K/mo
Est. Traffic/mo
2.1K
Products
45
Top Market
US (77%)
Top Channel
N/A
Trustpilot
3.9/5 (334)

Store Intelligence Summary

Product pricing: Average price of $31 (range: $7 – $34). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.9/5 based on 334 reviews. Good standing with customers.

Top markets: US (77%), GB (13%), MX (9%).

Best-selling product: Navagio | Rhubarb & Rose | Soy Candle ($33.95). Other top sellers include Aspen | Christmas Pine | Soy Candle, Akasha | Sleep | Soy Candle, Flamenco | Sage & Sea Salt | Soy Candle.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$14.3M/mo
Total Stores
1,970
Avg Revenue
$7K/mo
Top 10% Threshold
$94K/mo

Competition Breakdown

18%
39%
27%
7%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $14M/month across 1,970 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $94K+/month
  • This store outperforms 92% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 190 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.0%
Pages/Visit
1.6
Avg. Time on Site
24s
Avg. Product Price
$31

Range: $7 - $34

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance26/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.9

334 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
77.4%
🇬🇧United Kingdom
13.3%
🇲🇽Mexico
9.3%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Luma Candles

Is Luma Candles a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Luma Candles is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Luma Candles safe to buy from? Is it a scam?

Luma Candles has a Trustpilot rating of 3.9/5 based on 334 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (46/100).

What is Luma Candles's EcomScout rating and what does it mean?

Luma Candles has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Luma Candles generate?

Luma Candles receives approximately 24.9K visits per year with estimated monthly revenue of $2.2K - $4.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Luma Candles use?

We detected 9 Shopify apps on Luma Candles, including Shop, Klaviyo: Email Marketing & SMS, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Luma Candles. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Luma Candles Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: B+

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