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CapandGownDirect.com

capandgowndirect.com
54/100
EcomScout

CapandGownDirect.com receives an EcomScout Rating of A+ (54/100), ranking #35,885 out of 1,189,180 Shopify stores we track. This Graduation Supplies Other store attracts 200.2K visits per year with estimated revenue of $7.1K - $16.5K/mo. It offers 455 products at an average price of $44.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.1K - $16.5K/mo
Est. Traffic/mo
16.7K
Products
455
Top Market
US (79%)
Top Channel
organic (67%)
Trustpilot
4.2/5 (476)

Store Intelligence Summary

Traffic breakdown: organic 67%, direct 17%.

Product pricing: Average price of $44 (range: $10 – $225). Mid-range pricing strategy.

Ad spend: Estimated $1.3K/mo in paid search ($15.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 476 reviews. Good standing with customers.

Top markets: US (79%), VN (7%), CA (5%).

Best-selling product: Shiny Royal Cap, Gown & Tassel for Graduation ($25.95). Other top sellers include Shiny Black Cap, Gown & Tassel for Graduation, Shiny White Cap, Gown & Tassel for Graduation, Shiny Navy Cap, Gown & Tassel for Graduation.

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Graduation Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10K/mo
Total Stores
5
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

40%
40%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Graduation Supplies market generates $0M/month across 5 stores
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Graduation Supplies stores earn $11K+/month
  • This store outperforms 83% of Graduation Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
46.9%
Pages/Visit
1.8
Avg. Time on Site
35s
Avg. Product Price
$44

Range: $10 - $225

Rating Breakdown

Trustpilot80/100
Business Quality76/100
Traffic Growth75/100
Marketing Efficiency47/100
Revenue Performance29/100

Traffic Sources

organic66.8%
direct16.6%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$16K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
regalia34K$2.48$1.4K
cap and gownEasy9K$1.33$1.5K
free college9K$4.28$1.4K
academic regaliaEasy2K$1.53$771
herff jones cap and gownEasy2K--

Trustpilot Rating

4.2

476 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
78.8%
🇻🇳Vietnam
6.9%
🇨🇦Canada
4.8%
🇮🇳India
4.0%
🇵🇭Philippines
3.3%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About CapandGownDirect.com

Is CapandGownDirect.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, CapandGownDirect.com is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is CapandGownDirect.com safe to buy from? Is it a scam?

CapandGownDirect.com has a Trustpilot rating of 4.2/5 based on 476 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (54/100).

What is CapandGownDirect.com's EcomScout rating and what does it mean?

CapandGownDirect.com has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does CapandGownDirect.com generate?

CapandGownDirect.com receives approximately 200.2K visits per year with estimated monthly revenue of $7.1K - $16.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does CapandGownDirect.com use?

We detected 16 Shopify apps on CapandGownDirect.com, including Gorgias, Privy, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Graduation Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against CapandGownDirect.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Graduation Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

CapandGownDirect.com Shopify store analysis • Graduation SuppliesOther • Likely Dropshipper • Rating: A+

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