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capsule.nyc

capsule.nyc
64/100
EcomScout

capsule.nyc receives an EcomScout Rating of S (64/100), ranking #10,800 out of 1,188,149 Shopify stores we track. This Streetwear Fashion & Apparel store attracts 630.1K visits per year with estimated revenue of $117.3K - $254.2K/mo. It offers 2.5K+ products at an average price of $151.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$117.3K - $254.2K/mo
Est. Traffic/mo
52.5K
Products
2.5K+
Top Market
US (78%)
Top Channel
organic (42%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 42%, direct 19%, paid 16%, social 16%.

Product pricing: Average price of $151 (range: $45 – $355). Positioned in the premium segment.

Ad spend: Estimated $246/mo in paid search ($3.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (78%), CA (5%), GB (4%).

Best-selling product: Ralph Hat | Cooper Brown ($89.50). Other top sellers include Established Tee | Chocolate Brown, Service Hoodie | Vintage Red, Service Sweatshirt | Oatmeal Grey/Vintage Navy.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Streetwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$4.4M/mo
Total Stores
3,700
Avg Revenue
$1K/mo
Top 10% Threshold
$30K/mo

Competition Breakdown

47%
33%
12%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Streetwear market generates $4M/month across 3,700 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Streetwear stores earn $30K+/month
  • This store outperforms 96% of Streetwear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 172 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
48.4%
Pages/Visit
4.1
Avg. Time on Site
1m 32s
Avg. Product Price
$151

Range: $45 - $355

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance65/100
Marketing Efficiency50/100
Trustpilot45/100

Traffic Sources

organic42.2%
direct19.1%
paid16.5%
social16.0%
referral1.2%

Marketing & Ad Spend

Monthly Ad Spend

$246

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
capsule nycEasy2K--
lauren by ralph laurenEasy2K$0.64$170
capsule clothing440--
capsulenyc135$8.06-
lost shadowEasy90$0.02-

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
77.9%
🇨🇦Canada
4.6%
🇬🇧United Kingdom
3.9%
🇮🇳India
3.8%
🇩🇪Germany
2.5%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Shopify Theme

Detecting theme...

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Frequently Asked Questions About capsule.nyc

Is capsule.nyc a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, capsule.nyc is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is capsule.nyc safe to buy from? Is it a scam?

capsule.nyc has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (64/100).

What is capsule.nyc's EcomScout rating and what does it mean?

capsule.nyc has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does capsule.nyc generate?

capsule.nyc receives approximately 630.1K visits per year with estimated monthly revenue of $117.3K - $254.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does capsule.nyc use?

We detected 4 Shopify apps on capsule.nyc, including Shop, Klaviyo: Email Marketing & SMS, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Streetwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against capsule.nyc. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Streetwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

capsule.nyc Shopify store analysis • StreetwearFashion & Apparel • Unlikely Dropshipper • Rating: S

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