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Captain Fawcett Ltd.

captainfawcett.com
B+
50/100
EcomScout

Captain Fawcett Ltd. receives an EcomScout Rating of B+ (50/100), ranking #52,331 out of 1,198,178 Shopify stores we track. This Grooming & Fragrance Beauty & Personal Care store attracts 279.7K visits per year with estimated revenue of $16.2K - $31.5K/mo. It offers 142 products at an average price of £24.

Analysis by EcomScout Research Team · How we calculate ratings

Grooming & FragranceBeauty & Personal CareGrooming Products
Est. Revenue/mo
$16.2K - $31.5K/mo
Est. Traffic/mo
23.3K
Products
142
Top Market
GB (39%)
Top Channel
organic (64%)
Trustpilot
4.2/5 (13)

Store Intelligence Summary

Traffic breakdown: organic 64%, direct 13%, paid 6%, referral 6%.

Product pricing: Average price of £24 (range: £11 – £50) — ≈ $31 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 13 reviews. Good standing with customers.

Top markets: GB (39%), US (28%), PL (12%).

Best-selling product: Captain Fawcett's Beer'd Shampoo® (£21). Other top sellers include Hand-Crafted Grooming Scissors, Traditional Alum Bar, Faux Badger Shaving Brush.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Grooming & Fragrance Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$90K/mo
Total Stores
5
Avg Revenue
$18K/mo
Top 10% Threshold
$51K/mo

Competition Breakdown

20%
60%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Grooming & Fragrance market generates $0M/month across 5 stores
  • •This store outperforms 64% of Grooming & Fragrance competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Grooming & Fragrance

Shop143%Klaviyo: Email Marketing & SMS129%Block114%Yotpo Reviews & UGC57%

Best Selling Products

Captain Fawcett's Beer'd Shampoo®#1

Captain Fawcett's Beer'd Shampoo®

£21≈ $27

Hand-Crafted Grooming Scissors#2

Hand-Crafted Grooming Scissors

£19.50≈ $25

Traditional Alum Bar#3

Traditional Alum Bar

£10.50≈ $13

Faux Badger Shaving Brush#4

Faux Badger Shaving Brush

£41.50≈ $53

Synthetic Fibre Shaving Brush [V]#5

Synthetic Fibre Shaving Brush [V]

£31.50≈ $40

Disposable Blade Straight Razor#6

Disposable Blade Straight Razor

£31.50≈ $40

Finest Hand Crafted Safety Razor#7

Finest Hand Crafted Safety Razor

£35≈ $44

Luxurious Shave Towel#8

Luxurious Shave Towel

£18≈ $23

Expedition Reserve Hair Powder#9

Expedition Reserve Hair Powder

£16.50≈ $21

Captain Fawcett's Hair Oil#10

Captain Fawcett's Hair Oil

£21≈ $27

Analyzing...
Bounce Rate
51.3%
Pages/Visit
3.6
Avg. Time on Site
2m 46s
Avg. Product Price
£24

≈ $31 USD

Range: £11 - £50

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot70/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

organic63.7%
direct13.0%
paid6.3%
referral5.7%
social1.1%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
proraso wholesale uk24--
shaving scuttle ukEasy12--

Trustpilot Rating

4.2

13 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
39.0%
🇺🇸United States
27.7%
🇵🇱Poland
12.1%
🇫🇷France
9.9%
🇨🇦Canada
6.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

ShopKlaviyo: Email Marketing & SMSBlock

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Trending Products to Sell

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Frequently Asked Questions About Captain Fawcett Ltd.

Is Captain Fawcett Ltd. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Captain Fawcett Ltd. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Captain Fawcett Ltd. safe to buy from? Is it a scam?

Captain Fawcett Ltd. has a Trustpilot rating of 4.2/5 based on 13 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (50/100).

What is Captain Fawcett Ltd.'s EcomScout rating and what does it mean?

Captain Fawcett Ltd. has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Captain Fawcett Ltd. generate?

Captain Fawcett Ltd. receives approximately 279.7K visits per year with estimated monthly revenue of $16.2K - $31.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Captain Fawcett Ltd. use?

We detected 3 Shopify apps on Captain Fawcett Ltd., including Shop, Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Grooming & Fragrance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Captain Fawcett Ltd.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Grooming & Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Captain Fawcett Ltd. Shopify store analysis • Grooming & Fragrance • Beauty & Personal Care • Unlikely Dropshipper • Rating: B+

Last updated: August 10, 2026

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