Back to Stores
Caroline's Cakes homepage screenshot

Caroline's Cakes

carolinescakes.com
65/100
EcomScout

Caroline's Cakes receives an EcomScout Rating of S (65/100), ranking #5,999 out of 975,332 Shopify stores we track. This Cakes Food & Beverage store attracts 270.4K visits per year with estimated revenue of $36.9K - $73.9K/mo. It offers 82 products at an average price of $53.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$36.9K - $73.9K/mo
Est. Traffic/mo
22.5K
Products
82
Top Market
US (90%)
Top Channel
paid (22%)
Trustpilot
3.6/5 (4)

Store Intelligence Summary

Traffic breakdown: paid 22%, direct 21%, organic 12%, social 4%.

Product pricing: Average price of $53 (range: $8 – $90). Mid-range pricing strategy.

Ad spend: Estimated $5.0K/mo in paid search ($60.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.6/5 based on 4 reviews. Good standing with customers.

Top markets: US (90%), VN (10%).

Best-selling product: 7-Layer Caramel Cake ($70). Other top sellers include Southern Chocolate, 1/2 Caramel and 1/2 Southern Chocolate, Red Velvet Traditional.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cakes Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$153K/mo
Total Stores
15
Avg Revenue
$10K/mo
Top 10% Threshold
$79K/mo

Competition Breakdown

27%
20%
27%
20%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cakes market generates $0M/month across 15 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Cakes stores earn $79K+/month
  • This store outperforms 87% of Cakes competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
56.5%
Pages/Visit
6.2
Avg. Time on Site
1m 42s
Avg. Product Price
$53

Range: $8 - $90

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Marketing Efficiency63/100
Revenue Performance58/100
Trustpilot55/100

Traffic Sources

paid21.8%
direct20.7%
organic12.4%
social3.8%
referral0.7%

Marketing & Ad Spend

Monthly Ad Spend

$5K

Google Ads estimate

Yearly Ad Budget

$60K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
carrot cake recipeEasy35K$0.48$1.6K
cakes18K$0.39$1.7K
chantilly cakeEasy6K$0.82$69
bibble and sipEasy5K--
caramel cakeEasy4K$1.78$134

Trustpilot Rating

3.6

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
89.7%
🇻🇳Vietnam
10.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About Caroline's Cakes

Is Caroline's Cakes a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Caroline's Cakes is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Caroline's Cakes safe to buy from? Is it a scam?

Caroline's Cakes has a Trustpilot rating of 3.6/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (65/100).

What is Caroline's Cakes's EcomScout rating and what does it mean?

Caroline's Cakes has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Caroline's Cakes generate?

Caroline's Cakes receives approximately 270.4K visits per year with estimated monthly revenue of $36.9K - $73.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Caroline's Cakes use?

We detected 5 Shopify apps on Caroline's Cakes, including Gorgias, Klaviyo: Email Marketing & SMS, Bundle Discount and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cakes store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Caroline's Cakes. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cakes store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Caroline's Cakes Shopify store analysis • CakesFood & Beverage • Unlikely Dropshipper • Rating: S

Last updated: