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Carter's

carters.in
62/100
EcomScout

Carter's receives an EcomScout Rating of S (62/100), ranking #8,428 out of 935,254 Shopify stores we track. This Baby Clothing Baby & Kids store attracts 243.8K visits per year with estimated revenue of $1.2K - $2.7K/mo. It offers 600 products at an average price of ₹1,175.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.2K - $2.7K/mo
Est. Traffic/mo
20.3K
Products
600
Top Market
IN (100%)
Top Channel
N/A
Trustpilot
1.3/5 (158)

Store Intelligence Summary

Product pricing: Average price of ₹1,175 (range: ₹499 – ₹2,299) — ≈ $14 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $340/mo in paid search ($4.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.3/5 based on 158 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IN (100%).

Best-selling product: Baby Boy 'Sunshine Chaser' Sleeveless Romper - Blue (₹999). Other top sellers include Baby Girl Floral Sleeveless Bodysuit Dress - Pink - Pink, Toddler Girl Organic Cotton Crab Print T-Shirt & Shorts Sleep-Set, Toddler Girl Organic Cotton Crew Neck T-Shirt With Beach Print.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Clothing Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$4.1M/mo
Total Stores
715
Avg Revenue
$6K/mo
Top 10% Threshold
$80K/mo

Competition Breakdown

23%
38%
24%
7%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Clothing market generates $4M/month across 715 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Baby Clothing stores earn $80K+/month
  • This store outperforms 93% of Baby Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 53 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
25.9%
Pages/Visit
2.8
Avg. Time on Site
11m 14s
Avg. Product Price
₹1,175

≈ $14 USD

Range: ₹499 - ₹2,299

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Trustpilot50/100
Marketing Efficiency37/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$340

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
carterEasy41K$0.18$2.7K
carters india1K--
carters incEasy570$0.44$4
carters clothesEasy320$0.17$86
carters in india140--

Trustpilot Rating

1.3

158 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇳India
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Carter's

Is Carter's a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Carter's is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Carter's safe to buy from? Is it a scam?

Carter's has a Trustpilot rating of 1.3/5 based on 158 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).

What is Carter's's EcomScout rating and what does it mean?

Carter's has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Carter's generate?

Carter's receives approximately 243.8K visits per year with estimated monthly revenue of $1.2K - $2.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Carter's use?

We detected 5 Shopify apps on Carter's, including Buy Button channel, Judge.me Product Reviews, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Carter's. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Carter's Shopify store analysis • Baby ClothingBaby & Kids • Unlikely Dropshipper • Rating: S

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