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Castelbel - Home & Beauty homepage screenshot

Castelbel - Home & Beauty

castelbel.com
60/100
EcomScout

Castelbel - Home & Beauty receives an EcomScout Rating of S (60/100), ranking #11,677 out of 998,272 Shopify stores we track. This Personal Care Products Beauty & Personal Care store attracts 578.7K visits per year with estimated revenue of $24.0K - $46.6K/mo. It offers 301 products at an average price of €16.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$24.0K - $46.6K/mo
Est. Traffic/mo
48.2K
Products
301
Top Market
PT (50%)
Top Channel
N/A
Trustpilot
4.7/5 (234)

Store Intelligence Summary

Product pricing: Average price of €16 (range: €1 – €50) — ≈ $17 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 234 reviews. Excellent reputation — customers rate this store highly.

Top markets: PT (50%), BR (18%), CA (12%).

Best-selling product: Cartão-Presente Virtual (€50). Other top sellers include Sabonete Frescura de Verão 150g, Bruma Corporal Brisa de Sol 100ml, Set de Viagem White Crane 2x100ml.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Personal Care Products Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$79K/mo
Total Stores
102
Avg Revenue
$771/mo
Top 10% Threshold
$15K/mo

Competition Breakdown

54%
32%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Personal Care Products market generates $0M/month across 102 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 86% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Personal Care Products stores earn $15K+/month
  • This store outperforms 95% of Personal Care Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
31.7%
Pages/Visit
7.7
Avg. Time on Site
50s
Avg. Product Price
€16

≈ $17 USD

Range: €1 - €50

Rating Breakdown

Trustpilot90/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance44/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.7

234 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇵🇹Portugal
49.5%
🇧🇷Brazil
17.8%
🇨🇦Canada
12.1%
🇪🇸Spain
10.8%
🇫🇷France
9.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Castelbel - Home & Beauty

Is Castelbel - Home & Beauty a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Castelbel - Home & Beauty is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Castelbel - Home & Beauty safe to buy from? Is it a scam?

Castelbel - Home & Beauty has a Trustpilot rating of 4.7/5 based on 234 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (60/100).

What is Castelbel - Home & Beauty's EcomScout rating and what does it mean?

Castelbel - Home & Beauty has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Castelbel - Home & Beauty generate?

Castelbel - Home & Beauty receives approximately 578.7K visits per year with estimated monthly revenue of $24.0K - $46.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Castelbel - Home & Beauty use?

We detected 5 Shopify apps on Castelbel - Home & Beauty, including Shop, Trustpilot, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Personal Care Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Castelbel - Home & Beauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Personal Care Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Castelbel - Home & Beauty Shopify store analysis • Personal Care ProductsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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