Cello
cello.co.ukCello receives an EcomScout Rating of B+ (39/100), ranking #46,487 out of 481,629 Shopify stores we track. This Home Fragrance Home & Garden store attracts 39.8K visits per year with estimated revenue of $378 - $833/mo. It offers 584 products at an average price of $3.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $3 (range: $3 – $5). Budget-friendly positioning targeting volume sales.
Customer trust: Trustpilot score 4.1/5 based on 5 reviews. Good standing with customers.
Top markets: GB (100%).
Best-selling product: E14/E12 40w Bulb - Replacement Bulb for Edison Electric Melt Burners ($4.99). Other top sellers include G9 Replacement Bulb, E14 25W Small Spare Replacement Bulb, Replacement Porcelain Plate - Plain.
Home Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Fragrance market generates $0M/month across 159 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Fragrance stores earn $11K+/month
- •This store outperforms 91% of Home Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Home Fragrance
Best Selling Products
#1E14/E12 40w Bulb - Replacement Bulb for Edison Electric Melt Burners
$4.99
#2G9 Replacement Bulb
$2.99
#3E14 25W Small Spare Replacement Bulb
$2.99
#4Replacement Porcelain Plate - Plain
$2.99
#5Replacement Glass Plate (for Mosaic Electric Wax Burners)
$2.5
#6Replacement Bulb for Plug In Wax Burners & Himalayan Salt Lamps
$2.99
#7Cello Wax Melt - Spring Garden
$4.99
#8Cello Wax Melt - Wildflower Garden
$4.99
#9Cello Wax Medallions - Crisp Cotton
$2.69
#10Cello Scent Cup - Lavender Fresh
$2.99
Range: $3 - $5
Rating Breakdown
Traffic Sources
Trustpilot Rating
5 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
OmnisendSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About Cello
Is Cello a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Cello is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Cello safe to buy from? Is it a scam?
Cello has a Trustpilot rating of 4.1/5 based on 5 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (39/100).
What is Cello's EcomScout rating and what does it mean?
Cello has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Cello generate?
Cello receives approximately 39.8K visits per year with estimated monthly revenue of $378 - $833/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Cello use?
We detected 4 Shopify apps on Cello, including Shop, Countdown Timer, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Cello. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.