Chapter84
chapter84.co.ukChapter84 receives an EcomScout Rating of B (39/100), ranking #26,019 out of 200,603 Shopify stores we track. This Pet Accessories Pet Care store attracts 156.5K visits per year with estimated revenue of $12.0K - $27.9K/mo. It offers 66 products at an average price of $30.
Store descriptionDiscover Chapter 84, a premium home décor brand specialising in statement lighting and refined whisky decanters. Designed to bring warmth, character and timeless style to your space. Shop online across the UK.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SocialPaid 34%, Referrals 20%, DisplayAds 16%, Direct 13%.
Product pricing: Average price of $30 (range: $30 – $40). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.0/5 based on 33 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (100%).
Best-selling product: Whisky Decanter - Harley-Davidson Edition ($29.90). Other top sellers include Whisky Decanter - Mustang Edition, Whisky Decanter - Special Edition Tractor, Whisky Decanter - Eagle Edition.
Pet Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Pet Accessories market generates $0M/month across 30 stores
- •87% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Pet Accessories stores earn $21K+/month
- •This store outperforms 96% of Pet Accessories competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Pet Accessories
Best Selling Products
#1Whisky Decanter - Harley-Davidson Edition
$29.90
#2Whisky Decanter - Mustang Edition
$29.90
#3Whisky Decanter - Special Edition Tractor
$29.90
#4Whisky Decanter - Eagle Edition
$29.90
#5Whisky Decanter - Police Box Edition
$29.90
#6Whisky Decanter - Truck Edition
$29.90
#7Whisky Decanter - Excavator Edition
$29.90
#8Whisky Decanter - Skull Edition
$29.90
#9Whisky Decanter - Father's Edition
$29.90
#10Whisky Decanter - Ozzy Osbourne Edition
$29.90
Range: $30 - $40
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Trustpilot Rating
33 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Advanced Predictive Search
Klaviyo Reviews
ParcelWILL Order Tracking
EZ Sidebar Menu+Sidebar FilterE-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsEmail Marketing
Analytics
Google AnalyticsCDN
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Frequently Asked Questions About Chapter84
Is Chapter84 a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Chapter84 is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Chapter84 safe to buy from? Is it a scam?
Chapter84 has a Trustpilot rating of 2.0/5 based on 33 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (39/100).
What is Chapter84's EcomScout rating and what does it mean?
Chapter84 has an EcomScout rating of B (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Chapter84 generate?
Chapter84 receives approximately 156.5K visits per year with estimated monthly revenue of $12.0K - $27.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Chapter84 use?
We detected 4 Shopify apps on Chapter84, including Advanced Predictive Search, Klaviyo Reviews, ParcelWILL Order Tracking and more. The store uses the "Eye Of Sauron" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Pet Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Chapter84. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.