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Char-Griller

chargriller.com
73/100
EcomScout

Char-Griller receives an EcomScout Rating of S (73/100), ranking #514 out of 223,395 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 2.0M visits per year with estimated revenue of $352.5K - $763.7K/mo. It offers 1.1K products at an average price of $114.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$352.5K - $763.7K/mo
Est. Traffic/mo
164.5K
Products
1.1K
Top Market
US (75%)
Top Channel
direct (22%)
Trustpilot
1.5/5 (57)

Store Intelligence Summary

Traffic breakdown: direct 22%.

Product pricing: Average price of $114 (range: $13 – $550). Positioned in the premium segment.

Ad spend: Estimated $8.5K/mo in paid search ($101.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.5/5 based on 57 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (75%), CA (4%), GB (3%).

Best-selling product: Char-Griller Lump Charcoal ($13.99). Other top sellers include Smokin' Pro™ Barrel Grill and Offset Smoker, Flat Iron® Portable 17-inch Gas Griddle, Flat Iron® Premium Gas Griddle.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.3M/mo
Total Stores
380
Avg Revenue
$9K/mo
Top 10% Threshold
$131K/mo

Competition Breakdown

20%
33%
26%
8%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $3M/month across 380 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $131K+/month
  • This store outperforms 93% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.7%
Pages/Visit
3.7
Avg. Time on Site
2m 14s
Avg. Product Price
$114

Range: $13 - $550

Rating Breakdown

Revenue Performance80/100
Traffic Growth80/100
Business Quality80/100
Marketing Efficiency65/100
Trustpilot45/100

Traffic Sources

direct22.2%
referral0.6%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8K

Google Ads estimate

Yearly Ad Budget

$102K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
charcoal grillEasy21K$0.37$361
charbroilEasy5K$2.47$755
best charcoal grill4K$0.60$99
chargrillerEasy3K$0.70$200
char grillerEasy3K$0.57$1.1K

Trustpilot Rating

1.5

57 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
74.8%
🇨🇦Canada
3.5%
🇬🇧United Kingdom
3.3%
🇦🇺Australia
2.9%
🇲🇽Mexico
2.0%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

99
$39.99+113%
FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

96
$127.99+69%
Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

89
$46.68+64%
MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

88
$19.79+187%
See all trending Outdoor Gear products

Frequently Asked Questions About Char-Griller

Is Char-Griller a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Char-Griller is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Char-Griller safe to buy from? Is it a scam?

Char-Griller has a Trustpilot rating of 1.5/5 based on 57 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (73/100).

What is Char-Griller's EcomScout rating and what does it mean?

Char-Griller has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Char-Griller generate?

Char-Griller receives approximately 2.0M visits per year with estimated monthly revenue of $352.5K - $763.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Char-Griller use?

We detected 7 Shopify apps on Char-Griller, including Shop, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Char-Griller. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Char-Griller Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: S

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