CHARLES & KEITH
charleskeith.comCHARLES & KEITH receives an EcomScout Rating of S (75/100), ranking #265 out of 145,692 Shopify stores we track. This Apparel Retail store attracts 33.5M visits per year with estimated revenue of $1.6M - $3.8M/mo..
Store descriptionShop the official CHARLES & KEITH website for the latest in women's and kids' fashion, including bags, shoes and accessories. Check out the new arrivals today.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 58%, Direct 20%, Social 9%, Mail 4%. This indicates a content-driven organic growth strategy.
Ad spend: Estimated $4.5K/mo in paid search ($53.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.5/5 based on 11,662 reviews. Good standing with customers.
Top markets: US (37%), AU (13%), CA (7%).
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$54K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| ckEasy | 69K | $0.27 | $2.0K |
| tote bags | 22K | $1.57 | $22.8K |
| black heelsEasy | 17K | $0.79 | $2.0K |
| charles and keithEasy | 15K | - | - |
| charles & keith shoesEasy | 14K | - | - |
Trustpilot Rating
11,662 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Product catalog quality is poor
Recommendations
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
GA: Scroll To Top + AI0Analytics
Google Analytics
Google Tag Manager
Facebook PixelPayment
Advertising
All-in-One
JavaScript
CDN
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About CHARLES & KEITH
Is CHARLES & KEITH a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, CHARLES & KEITH is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is CHARLES & KEITH safe to buy from? Is it a scam?
CHARLES & KEITH has a Trustpilot rating of 3.5/5 based on 11,662 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (75/100).
What is CHARLES & KEITH's EcomScout rating and what does it mean?
CHARLES & KEITH has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does CHARLES & KEITH generate?
CHARLES & KEITH receives approximately 33.5M visits per year with estimated monthly revenue of $1.6M - $3.8M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does CHARLES & KEITH use?
We detected 1 Shopify apps on CHARLES & KEITH, including GA: Scroll To Top + AI. The store uses the "#000000" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against CHARLES & KEITH. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.