Charli
charli.comCharli receives an EcomScout Rating of S (63/100), ranking #12,401 out of 1,188,149 Shopify stores we track. This Knitwear and Soft Separates Fashion & Apparel store attracts 447.3K visits per year with estimated revenue of $59.8K - $129.5K/mo. It offers 541 products at an average price of £85.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 35%, direct 13%, social 12%, organic 6%.
Product pricing: Average price of £85 (range: £65 – £119) — ≈ $109 USD. Positioned in the premium segment.
Ad spend: Estimated $213/mo in paid search ($2.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.2/5 based on 164 reviews. Good standing with customers.
Top markets: GB (51%), US (25%), IN (8%).
Best-selling product: Selma Bell Sleeve Cardigan - Sand (£65). Other top sellers include Marlowe Shirt - Blue Stripe, Marlowe Shirt - White Stripe, Keira Knit Wrap Dress - Dark Espresso.
Knitwear and Soft Separates Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Knitwear and Soft Separates market generates $0M/month across 1 stores
- •100% are enterprise stores (>$100K/mo) — competitive market
- •This store outperforms 0% of Knitwear and Soft Separates competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Knitwear and Soft Separates
Best Selling Products
#1Selma Bell Sleeve Cardigan - Sand
£65≈ $83
#2Marlowe Shirt - Blue Stripe
£85≈ $108
#3Marlowe Shirt - White Stripe
£85≈ $108
#4Keira Knit Wrap Dress - Dark Espresso
£110≈ $140
#5Keira Knit Wrap Dress - Bordeaux
£110≈ $140
#6Keira Knit Wrap Dress - Ivory
£110≈ $140
#7Keira Knit Wrap Dress - Midnight
£110≈ $140
#8Vivienne Sweater Dress - Black Melange
£119≈ $151
#9Vivienne Sweater Dress - Sand
£119≈ $151
#10Solange Slip Dress - Black
£72≈ $91
≈ $109 USD
Range: £65 - £119
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$213
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| dresses for women | 19K | $1.00 | $23.0K |
| charlie clothingEasy | 165 | - | - |
| charlie fashionEasy | 165 | $0.46 | $1 |
| charli london clothing | 46 | - | - |
| cashmere scotlandEasy | 44 | $2.49 | $12 |
Trustpilot Rating
164 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About Charli
Is Charli a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Charli is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Charli safe to buy from? Is it a scam?
Charli has a Trustpilot rating of 4.2/5 based on 164 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).
What is Charli's EcomScout rating and what does it mean?
Charli has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Charli generate?
Charli receives approximately 447.3K visits per year with estimated monthly revenue of $59.8K - $129.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Charli use?
We detected 7 Shopify apps on Charli, including Shop, Pre-Order, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Knitwear and Soft Separates store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Charli. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Knitwear and Soft Separates store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.