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39/100
EcomScout

Chums receives an EcomScout Rating of B (39/100), ranking #75,179 out of 804,885 Shopify stores we track. This Bags & Accessories Fashion & Apparel store attracts 26.4K visits per year with estimated revenue of $1.6K - $3.4K/mo. It offers 152 products at an average price of SGD 61.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.6K - $3.4K/mo
Est. Traffic/mo
2.2K
Products
152
Top Market
SG (100%)
Top Channel
N/A
Trustpilot
2.2/5 (14)

Store Intelligence Summary

Product pricing: Average price of SGD 61 (range: SGD 25 – SGD 179) — ≈ $45 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 2.2/5 based on 14 reviews. Mixed reviews — potential service or quality concerns.

Top markets: SG (100%).

Best-selling product: CHUMS Easy-Go 3way Tote Bag (SGD 79). Other top sellers include Camper Wave Bottle 500ml, Booby Bottle 1000ml, Booby Bottle 600ml.

How is the EcomScout Rating calculated? The B grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bags & Accessories Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.5M/mo
Total Stores
392
Avg Revenue
$4K/mo
Top 10% Threshold
$70K/mo

Competition Breakdown

30%
41%
17%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Bags & Accessories market generates $1M/month across 392 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • 71% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Bags & Accessories stores earn $70K+/month
  • This store outperforms 95% of Bags & Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
29.4%
Pages/Visit
2.4
Avg. Time on Site
1m 15s
Avg. Product Price
SGD 61

≈ $45 USD

Range: SGD 25 - SGD 179

Rating Breakdown

Business Quality80/100
Traffic Growth55/100
Trustpilot40/100
Revenue Performance28/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.2

14 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇬Singapore
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

98
$25.63+185%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

98
$11.99+104%
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

89
$26.99+214%
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

88
$14.98+150%
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Frequently Asked Questions About Chums

Is Chums a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Chums is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Chums safe to buy from? Is it a scam?

Chums has a Trustpilot rating of 2.2/5 based on 14 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (39/100).

What is Chums's EcomScout rating and what does it mean?

Chums has an EcomScout rating of B (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Chums generate?

Chums receives approximately 26.4K visits per year with estimated monthly revenue of $1.6K - $3.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Chums use?

We detected 10 Shopify apps on Chums, including Shop, Judge.me Product Reviews, Shopify Forms and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bags & Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Chums. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bags & Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Chums Shopify store analysis • Bags & AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: B

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