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CircleDNA

circledna.com
81/100
EcomScout

CircleDNA receives an EcomScout Rating of S (81/100), ranking #47 out of 440,734 Shopify stores we track. This DNA Testing Health & Wellness store attracts 1.4M visits per year with estimated revenue of $79.0K - $158.0K/mo. It offers 4 products at an average price of $2287.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$79.0K - $158.0K/mo
Est. Traffic/mo
116.9K
Products
4
Top Market
US (20%)
Top Channel
direct (17%)
Trustpilot
4.1/5 (1,098)

Store Intelligence Summary

Traffic breakdown: direct 17%, referral 6%.

Product pricing: Average price of $2287 (range: $389 – $4990). Positioned in the premium segment.

Ad spend: Estimated $676/mo in paid search ($8.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 1,098 reviews. Good standing with customers.

Top markets: US (20%), SA (7%), MY (5%).

Best-selling product: Premium DNA Test ($4990). Other top sellers include Raw Data Extraction, Vital Upgrade, Vital DNA Test.

How is the EcomScout Rating calculated? The S grade (81/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

DNA Testing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$0K/mo
Total Stores
0
Avg Revenue
$0/mo
Top 10% Threshold
$0/mo

Competition Breakdown

Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The DNA Testing market generates $0M/month across 0 stores
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.1%
Pages/Visit
1.7
Avg. Time on Site
26s
Avg. Product Price
$2287

Range: $389 - $4990

Rating Breakdown

Traffic Growth90/100
Trustpilot90/100
Revenue Performance80/100
Business Quality80/100
Marketing Efficiency60/100

Traffic Sources

direct16.9%
referral5.6%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$676

Google Ads estimate

Yearly Ad Budget

$8K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
carrier screeningEasy900$3.67$13
genopalate reviews reddit360--
23 & me sale340--
circle dna reviewEasy320--
maternal dna testEasy300$2.26$23

Trustpilot Rating

4.1

1,098 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
20.4%
🇸🇦Saudi Arabia
7.1%
🇲🇾Malaysia
4.8%
🇦🇺Australia
4.6%
🇭🇰Hong Kong
3.9%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Frequently Asked Questions About CircleDNA

Is CircleDNA a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, CircleDNA is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is CircleDNA safe to buy from? Is it a scam?

CircleDNA has a Trustpilot rating of 4.1/5 based on 1,098 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (81/100).

What is CircleDNA's EcomScout rating and what does it mean?

CircleDNA has an EcomScout rating of S (81/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does CircleDNA generate?

CircleDNA receives approximately 1.4M visits per year with estimated monthly revenue of $79.0K - $158.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does CircleDNA use?

We detected 5 Shopify apps on CircleDNA, including Shop, Mailchimp, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this DNA Testing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against CircleDNA. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a DNA Testing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

CircleDNA Shopify store analysis • DNA TestingHealth & Wellness • Unlikely Dropshipper • Rating: S

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