cobi.com
cobi.comcobi.com receives an EcomScout Rating of A (52/100), ranking #28,294 out of 1,040,501 Shopify stores we track. This Building Blocks Toys & Hobbies store attracts 476.8K visits per year with estimated revenue of $54.6K - $127.3K/mo. It offers 394 products at an average price of $113.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 37%, paid 28%, organic 22%, social 2%.
Product pricing: Average price of $113 (range: $40 – $300). Positioned in the premium segment.
Ad spend: Estimated $1.2K/mo in paid search ($13.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (69%), CA (5%), MX (5%).
Best-selling product: COBI Northrop B-2 Spirit Stealth Bomber: Set #5916 ($119.99). Other top sellers include COBI Battleship Gneisenau: Set #4835, COBI USS Kidd DD-661 Destroyer: Set #4866, COBI LIMITED EDITION Panzerkampfwagen III Ausf. J Tank : Set #2671.
Building Blocks Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Building Blocks market generates $0M/month across 7 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •72% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Building Blocks stores earn $83K+/month
- •This store outperforms 95% of Building Blocks competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Building Blocks
Best Selling Products
#1COBI Northrop B-2 Spirit Stealth Bomber: Set #5916
$119.99
#2COBI Battleship Gneisenau: Set #4835
$129.99
#3COBI USS Kidd DD-661 Destroyer: Set #4866
$89.99
#4COBI LIMITED EDITION Panzerkampfwagen III Ausf. J Tank : Set #2671
$132.99
#5COBI Sherman M4A3E2 "Jumbo" Tank: Set #2550
$49.99
#6COBI Panzer III Ausf. J Tank : Set #2289
$44.99
#7COBI LIMITED EDITION F-117 Nighthawk Stealth Fighter: Set #5902
$94.99
#8COBI Heinkel HE 111 H-22 Medium Bomber w/ V1 Flying Bomb: Set #5771
$89.99
#9COBI M24 Chaffee Tank: Set #2543
$39.99
#10COBI LIMITED EDITION 12.8cm Panzerjäger Tiger Ausf. B Jagdtiger Heavy Tank Destroyer : Set #2673
$174.99
Range: $40 - $300
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$14K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| lego blocksEasy | 4K | $1.73 | $93 |
| cobiEasy | 4K | $0.28 | $42 |
| lego aircraft carrierEasy | 810 | $0.38 | $7 |
| cobi bismarckEasy | 750 | - | - |
| cobi blocksEasy | 480 | $0.41 | $17 |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Loox Photo Reviews
PageFly Landing Page Builder
Vitals
MailchimpSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About cobi.com
Is cobi.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, cobi.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is cobi.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for cobi.com. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is cobi.com's EcomScout rating and what does it mean?
cobi.com has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does cobi.com generate?
cobi.com receives approximately 476.8K visits per year with estimated monthly revenue of $54.6K - $127.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does cobi.com use?
We detected 18 Shopify apps on cobi.com, including Shop, Loox Photo Reviews, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Building Blocks store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against cobi.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Building Blocks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.