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48/100
EcomScout

Colief receives an EcomScout Rating of B+ (48/100), ranking #31,879 out of 741,094 Shopify stores we track. This Baby Health Baby & Kids store attracts 3.4K visits per year with estimated revenue of $131 - $261/mo. It offers 32 products at an average price of SGD 26.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$131 - $261/mo
Est. Traffic/mo
281
Products
32
Top Market
MY (100%)
Top Channel
N/A
Trustpilot
4.4/5 (134)

Store Intelligence Summary

Product pricing: Average price of SGD 26 (range: SGD 8 – SGD 60) — ≈ $19 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.4/5 based on 134 reviews. Good standing with customers.

Top markets: MY (100%).

Best-selling product: Colief Infant Drops 15ml (SGD 33.50). Other top sellers include Colief Vitamin D3 Drops 200IU 20ml, Milkaid Lactase Enzyme Tablets 120's, Colief Baby Scalp Oil 30ml.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Health Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$24K/mo
Total Stores
2
Avg Revenue
$12K/mo
Top 10% Threshold
$21K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Health market generates $0M/month across 2 stores
  • This store outperforms 44% of Baby Health competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
45.4%
Pages/Visit
1.0
0
Avg. Product Price
SGD 26

≈ $19 USD

Range: SGD 8 - SGD 60

Rating Breakdown

Business Quality90/100
Trustpilot90/100
Traffic Growth65/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.4

134 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇾Malaysia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Colief

Is Colief a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Colief is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Colief safe to buy from? Is it a scam?

Colief has a Trustpilot rating of 4.4/5 based on 134 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).

What is Colief's EcomScout rating and what does it mean?

Colief has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Colief generate?

Colief receives approximately 3.4K visits per year with estimated monthly revenue of $131 - $261/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Colief use?

We detected 4 Shopify apps on Colief, including Pre-Order, UpPromote Affiliate Marketing, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Health store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Colief. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Health store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Colief Shopify store analysis • Baby HealthBaby & Kids • Unlikely Dropshipper • Rating: B+

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